Instagram Story Viewer: How Does it Work | Awesome Social

Instagram Story Viewer: How Does it Work

This article will explain how the Instagram story view order works and how you can increase your story viewers.

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With the popularity of short-form videos growing, Instagram is forging ahead. A large percentage of advertisers are continuing to spend revenue on Instagram Stories. This is because they believe that the app and its Stories feature will remain the optimal channel for growing brand awareness, active participation, and profitability.

Well over 500 million individuals log in to Instagram every day in 2021, upwards of 1 billion use it at least once a month, and almost all users (90 percent) follow a brand. Day in and day out, 500 million+ Instagram pages employ Stories, and according to a survey, 50% of respondents visited a webpage to make a purchase after seeing a product or offer there. Approximately 80% of marketers utilize Instagram, and 64% intend to increase their organic Instagram activity in the upcoming 12 months.

Instagram Stories give influencers and companies a potent way to reach audiences across the world. As a result, when we first start posting Stories, we anticipate that the number of views will progressively expand as our following and platform presence grow. However, this isn't always the case, because Instagram Story views might vary based on a number of interrelated factors.

According to Instagram stories statistics, the platform now has a whole new range of opportunities thanks to the Stories feature. If you don't preserve it in the stories archive, authentic, life-inspired work vanishes after 24 hours and blossoms here. In essence, stories have the potential to quickly attract attention, foster user interaction, and increase trust.

Since their debut in 2016, Instagram Stories have grown in popularity, with over a billion daily users sharing updates with their followers. The most common question is how Instagram organises the viewers of your Stories. In this post, we will look at the inner workings of Instagram's Story view algorithm and offer ideas for increasing your viewer count and meeting your objectives.

In brief, Instagram Stories improve your exposure and involvement and even have an effect on consumer choices. In addition, the Instagram Story feature was developed to let companies share momentary images and videos with their followers in order to highlight what makes them unique. Additionally, Stories provide your audience a quick glimpse into what happens off-screen, something they love and appreciate.

Understanding all of its intricacies is the greatest approach to maintaining firm control over your Instagram Story engagement. When sharing Instagram Stories, the number of views is the most crucial metric. Users must understand how to monitor their Story views and how to gradually increase their number. In this article, we'll explore Instagram Story Views, how to track them, and increase their count over time!

How does Instagram Story views work?

instagram story viewer

Many Instagram users have played around with their Stories to observe how the viewers are organised. According to these studies, the viewers' list appears in reverse chronological order until the story is viewed by more than 50 persons. When an Instagram story receives fifty views, Instagram begins to order the list differently. It moves the users who have interacted the most with the account to the front of the list.

A secret algorithm determines how Instagram sorts story watchers. To rank the viewers for a story, this algorithm considers profile visits, likes, and comments.

The order of viewers is determined by how people connect with you on the platform, not by how you interact with these accounts. This means that the people who have visited your profile the most frequently show at the top of the list.

What does the order of instagram story viewers mean?

Viewing the list of individuals who saw your stories is one of the most powerful features Instagram has to offer. When their posted tale is playing, users can access the whole list of viewers by swiping up on the screen. While Instagram does not disclose how it determines who appears at the top of the list, the view order is determined by interactions on the network.

The story view order is determined by characteristics such as how much you connect with the followers and how frequently you visit their profiles, like their posts, comment on their posts, and watch their stories. This means you should alter the persons you engage with in order to change the tale view order. This arrangement is critical for businesses and marketers who rely on Instagram interaction.

The order of Instagram story views might assist them in working on improving relationships with the appropriate people. The Instagram story view order provides important insights to marketers looking to better exploit the social media network.

As Instagram's algorithms continue to evolve and change, reacting to these changes becomes critical for optimal outcomes. The most recent algorithm change focuses on presenting consumers with posts that match their preferences based on previous behaviour.

Instagram in 2023 will be defined by frequency, communication, and engagement. For marketers, this means creating a well-balanced mix of content that includes all three critical characteristics. Businesses can create closer connections with their target audience and achieve higher conversion rates by being tuned in to the changing landscape and using the potential of Instagram Stories.

What are Instagram Story Views, and why do you need to track them?

instagram story viewer

The best thing about the Instagram Story feature is the fact that you have total access to your viewership data whenever you post a Story. However, this same capability is non-existent when it comes to knowing who has viewed the in-feed photo posts that you submit on the social networking platform. But, you'll need to act quickly if you want to find out who has seen your story among your followers and non-followers.

instagram story viewer

How check who has viewed your Instagram Story:

  • Launch your story and swipe up on the device to see who has viewed it.
  • You can check the number of viewers as well as their Instagram usernames for each picture or video in your story.
  • The only person who can see who has viewed your story is you. You can see the number of Story viewers only up to 48 hours of posting, and that too only if your choose to highlight it on your feed.
  • In case you need to delete a Story tap the "More" option with the three dots in the lower right corner of the image or video you want to remove.
  • Tap Delete once to agree, then tap Delete again.

Whether you've highlighted a specific story or not, you won't be able to access this knowledge over 48 hours after posting it. If you fail to highlight the Story then you won't know the number of views received after the 24-hour mark has passed.

This is why it is always a good idea to set up highlights that capture your Stories as a means of knowing your exact view count. It typically includes the overall number of viewers, as well as the user identities of each person who watched your Story. You may see more views than usernames because the maximum view count on this list comprises replays.

Instagram Stories Highlights: How to create them in your post:

instagram story viewer

1. Tap Highlight in the lower right corner of your Story.

2. Select the Highlight to which you'd want to add your Story. Alternatively, hit New to make a new Highlight and give it a name. Then press the Add button.

3. Choose the Stories you'd like to include in your new Highlight. Word of advice: Instagram keeps a record of your stories going back several years. So don't be afraid to hunt around for those Stories in your Archive.

4. Select Next and give your new Highlight a name.

5. Tap Done after selecting your Highlight cover.

You can use whichever image you want for your highlight covers on Instagram. But if you're unable to create or add a Story to your Highlights there's another option that lets you view your Story view count for the same 48 hours. After sharing your Stories, you will continue to see the viewers and view count in your archive folder for around 48 hours. Therefore, you have 48 hours to take action if you want to find out who saw your Stories.

  • Customize your Instagram profile settings so that your Stories are archived.
  • To use this setting open your Story settings and enable the Archive feature.
  • To later view your Story within the 48-hour mark, open your Archives section, go to your Profile page and click the horizontal three-dot icon. The archive option is sure to appear.

On Instagram, you can also view the stories of the users you follow. A colored ring will appear around someone's profile photo if they have posted a tale that you haven't seen yet.

How to view someone's Instagram Story: try any of these methods:

instagram story views

  • At the top of Feed, stories are shown in a row. You can use any of the following methods to see a story that anyone you follow has posted:
  • Just at the top of Feed, tap their profile photo and you should be able to view their story.
  • You can also navigate to their account and click the profile photo.
  • In the post they've shared in the Feed, tap their profile image.
  • In a conversation or their Direct inbox, tap the person's profile image.
  • The stories in your Feed automatically move from one person's story to the next when you view them from the top.

You can swipe right or left to move between people's stories or tap the screen to move to the next image or video. To leave someone's story and go back to Feed, scroll down on the screen. If you're on the lookout for ways to view a user's Story anonymously though, there are three viable options to do so.

Ways to view Instagram Stories Anonymously

When viewing Instagram Stories, it's important to note that the user who posted the story can see who viewed it. Generally speaking, this doesn't cause a problem, but there may be a time that you want to view someone's Instagram Stories discretely. If you're looking to view a private account's stories anonymously, you'll need to follow it; otherwise, the below methods will only work for public accounts. There are a few different ways you can go about viewing stories without letting the poster know it was you, though each method will have varying degrees of success.

  • Utilize a confidential Instagram account

Utilizing an Instagram account that isn't immediately associated with you is probably the easiest approach to anonymously viewing someone's Instagram Stories. If you presently have an alternative account set up, seeing someone's Instagram Stories anonymously is as simple as adding that account to Instagram and navigating amongst the two anytime you wish to do so.

It doesn't take much time to create a new Instagram account, whether it's private or public. This makes it a safe way to watch stories anonymously. If you wish to access numerous accounts Stories anonymously, this method is extremely helpful.

  • Use airplane mode

instagram story views

Make sure your mobile device is in flight mode before tapping on somebody's Instagram Stories to see them incognito.

You can technically see a story without being visible because Instagram preloads multiple stories automatically to enable rapid viewing even when you don't have dependable Wi-Fi or data connectivity. But before switching on airplane mode, you must make sure that you have wifi and can see the Story pop up on your feed.

To test this, open the account's page in the Instagram app, turn on airplane mode on your phone, then open the app again and select the user's stories. The app might not have preloaded all of the user's chronologically submitted stories, thus not all of them will be accessible while in airplane mode. This approach isn't the best as you won't be able to see all their Stories at once. It also has a high risk of you being noticed when viewing a Story if you forget or do not switch on airplane mode at the right time.

  • Use a site or app from a third party.

In order to access someone's Instagram Stories without having to log in, there are a variety of third-party apps and websites that make this claim. Use these sites at your own risk because many of them aren't very secure and some of them don't even function. Among those that work are Anon IG, Stories Down, Viewer, and Insta Stories. It should be noted that these websites only function for public accounts; they cannot view the stories of private accounts.

Instagram Story Views: why you should track these views and post Stories?

instagram story views

  • Research indicates that approximately 87 percent of platform users publish stories.
  • In addition, HubSpot discovered that roughly 40 percent of users publish stories more frequently than once per week.
  • If you look at the Instagram marketing projections for the coming year, you'll discover that it's expected that going forward, even more, stories will be produced.
  • And its appeal extends beyond merely social ones. Businesses are responsible for almost 33% of Instagram's most viewed stories.

Measuring and tracking your Instagram Story Views is an essential aspect of your social media marketing journey. The first step to tracking your Story views is to understand how these views are arranged. Knowing how to assess the data you have today will be essential to taking any necessary action. By tracking your Instagram Story analytics you may find out how frequently users clicked next and left your story by using an Instagram Business page. So what are some steps you can take when analyzing your Story viewership data?

Instgram Stories order, in which your viewers are arranged

The listing sequence of users who have viewed a specific Instagram Story is referred to as the viewer order. The listing and the sequence are more than merely a random list of viewers of your Story. It helps content producers determine who is most engaged in their content. The Instagram Story viewer's sequence is sorted using a well-thought-out algorithm rather than in chronological order.

To learn how the users are ordered, several Instagram members have investigated with their Stories. Until your Story receives 50 views, the viewer list, according to the majority of these studies, displays in reverse chronological sequence. Instagram starts to reorder the list once your Story has surpassed 50 views. The users who engage with your profile the most are elevated to the top of your Story Viewer order.

Viewing the list of those who watched your Stories is one of Instagram's most useful features. For advertisers and companies that depend on Instagram interactions, this hierarchy is crucial. Whoever is more engaged in your content is shown by the order of Instagram Story viewers. You may improve relationships with precise individuals by using the Instagram Story viewership order as a tool.

The distribution of Instagram Story viewers offers useful data that marketers may use to optimize conversion rates. Therefore, effectively interact with viewers. Encourage greater interaction with your content from all of your Story viewers, and use the order information as a reference for who to approach first.

Additionally, because stories are so well-liked, it can be challenging to stand out from the crowd and attract more viewers to your post. One should take action to boost their Instagram Story viewer list in addition to understanding how to use their viewer list and arrangement. Here are some of the best tips for increasing your Instagram Story views naturally.

Increase you Instagram Story Views: Complete Strategy

1) Schedule, plan, and post content consistently

instagram story views

Posting once a day or whenever it's convenient limits your Stories' capacity to reach your target audience. This may be why your Story views are decreasing. It's ideal if you post frequently. However, be sure that whatever you upload is of optimum quality. The Stories of users you follow appear at the top of Instagram. The most relevant ones appear near your profile logo, however, in the app, only 4 Stories appear at once. To remain in touch with your viewers, you must post frequently.

It's a good idea to use a social media planning or content calendar for your Instagram Stories. Assuming you maintain an Instagram Business profile, you can create and organize Instagram Stories using Facebook's native Business Suite. If you only publish to Facebook and Instagram, Facebook Business Suite is a wonderful tool. But most contemporary media marketers can save time and effort by using a social media management platform and managing all social networks from a single platform.

Understanding how to plan Instagram Stories will save you a bunch of time and make posting Stories less disruptive to your day. Instead of creating and posting Stories on the fly numerous times each day, you should sit down and plan out your entire week's worth of content in one meeting.

Whenever it's time for your planned Stories to go live, all you have to do is click a few buttons. Of course, if you want to keep your audience up to date on anything that is happening right now, you can publish live Stories interspersed with your scheduled ones. Planning also ensures you have a consistent set of high-quality content to post no matter what happens in the future.

2) Create shareable content

Shareable material is a terrific approach to reaching new Instagram audiences and indicates to the Instagram algorithm that your message is valuable and so "deserves" greater attention. As a result, prioritize shareable material when considering how to acquire more views on your Instagram Story.

Using tools like the Add Yours sticker to build interactive Stories is a simple way to do so. By using the Add Yours sticker, you have the opportunity of joining a content-sharing train that might reach thousands of new people. So, the subsequent time you see an Add Yours sticker, I recommend that you add your product page to the equation.

Additionally, you can post stories that are exciting announcements, or reshare exciting news within your niche on Instagram. Maintain the mystery! Sharing other content, such as viral Reels you've uploaded, images, selfie videos, GIFs, and everything else you can think of, is an amazing strategy to boost Story views on Instagram. Your Instagram Story views can become stagnant if you keep executing the same things.

Some fun things you can try out to spice up your stories are:

  • Create a unique or new background when making your new Story.
  • Try to use distinctive fonts and aesthetically pleasing colors that suit your brand identity.
  • Color in your new posts and erase some parts of them to create intrigue and direct viewers to a new post.
  • Add closed captions to your Instagram stories, this ensures a higher level of understanding from viewers if they can't play any audio.

These are a couple of tips you can use immediately on your Instagram Stories whenever you feel the views stagnating or dropping.

3) Bring some creativity and freshness to your content

One of the best ways to battle low story views is by investing in creating original, exciting, and interactive stories. Your followers are constantly on the lookout for fun ways to spend their time online. So invest your resources in creating content they want by posting polls and quizzes as a way of understanding their likes, dislikes, and attitudes. Make a schedule for your Instagram Stories material to guarantee that you consistently produce high-quality content. Consider the type of content you want to send, your key demographic, and how you can efficiently communicate with them. Customers want brands to supply them with valuable content.

Create Instagram Story material that stands out from the crowd and engages your followers. For example, posting behind-the-scenes photos of future events, new products, or your corporate culture is a terrific approach to pique interest and increase engagement. Instagram users enjoy receiving a sneak peek at new material, and it allows them to engage with your company and learn more about what happens behind the scenes.

Another way of spicing up your content is by reaching out to a relevant influencer for a collaboration. Influencers are a great representation of content creators who generate content that reflects their style. They also benefit from a dedicated audience that trusts their judgment.

Connecting with influencers to introduce photographs of your merchandise into their usual life can significantly increase your brand's visibility. While also providing you with useful information on the types of creativity that resonate with their audiences. You can contact creators who match your brand's image and belong to your target market. This increases the trustworthiness and reliability of their reviews and Story updates, and you'll gain a new group of followers. You can always make your Stories exciting with the help of collaboration to enthuse both you and the collaborator's followers.

4) Use Stickers, Hashtags, and more

Using stickers to add your flair is another great way to build an amusing Instagram Story. Some special stickers even allow visitors to communicate with the Story's creator directly. So let's get started with some fun Instagram stickers.

The Top 4 Stickers To Engage Your Audience Are:

  1. Start adding locations using Instagram's geolocation sticker if you want to earn more clicks and interaction on your Instagram Stories. Whenever you tag a place on Instagram Stories, such as a neighborhood or a cafe, your story will display in that area's public stories feed, just like it does for standard Instagram posts. As a result, everyone looking for that area on Instagram will be able to view and interact with it.
  2. The quiz sticker is a simple method to captivate your audience while also having some intellectual fun! It's one of Instagram's most engaging stickers, and as a brand, you can use it to quiz your followers, educate them about your offerings, or delve deeper into their passions.
  3. When engaging with various businesses on Instagram or reposting user-generated media, it's critical to use the mention sticker to acknowledge their profile. Not only will the user be informed that you mentioned them, but it will also help you grow your audience. That account might then repost your story and compliment you for the mention, or they might even promote it with their fans.
  4. Polls are a great sticker to use when you’re running out of clickable content to share. Much like the "this or that post," it gives you a chance to collect ample information about customer likes, dislikes, and attitudes. There’s a higher chance of customers answering polls when they’re opinionated about the topic being shared or feel strongly about it. So choose your poll topics wisely and don’t forget to have some fun with it.
  5. A Count-down sticker is brilliant when you have exciting news or an important announcement to make for your followers. To announce a large discount, breakthrough product, or feature debut, use a countdown. This might assist you to remind people how much time is left until a promotion or event.

Text Stories stickers also let you write on Instagram Story photographs and videos. You can also utilize them to provide extra details. Mentions, time and weather stickers, GIFs, and emojis are examples of other types of stickers.

5) Assess your metrics and analyze what needs more work

Instagram Stories may help your company connect with customers, enhance engagement, and increase revenue. You can't grow, though, unless you know which of your approaches are effective and which aren't. You must assess your existing Instagram Stories performance to develop an effective plan. It's also an excellent technique to find out why your Instagram Stories views are decreasing.

You may check the popularity of various Stories using your Instagram metrics. The analytics will provide you with a comprehensive list of key indicators as well as the ability to see if your Instagram Stories views are decreasing. To see which stories did better, rank them by story impressions. Examine the sort of content, the times of the week, and the editorial techniques.

Check out the following Instagram insights:

  • Number of people who have seen the story
  • How many distinct or unique accounts watched your Story?
  • The number of likes and comments on an Instagram Story.
  • The number of times a link shared in a Story has been clicked.
  • The overall number of taps to exit your story
  • Backward taps, or the number of people who pressed to see the earlier Story Forward taps or the number of people who tapped to see your upcoming Story

Determining which Instagram indicators to monitor can seem difficult if you're new to the realm of research and analytics. Studying and evaluating these indicators can be transformative for your brand's development once you're up to snuff. When it relates to tracking your brand's Instagram progress, one of the most crucial metrics to consider is reach.

If you want to raise brand exposure and reach the largest potential audience, you should concentrate on expanding your Instagram reach. Although the app's statistics may not arrange according to reach, you can independently check it. It's also worth noting that the Instagram app only saves your Stories stats for two weeks. So work fast if you notice a clear decline in your story views.

6) Create exciting events and opportunities

Leverage Instagram Stories to make giveaways, offers, promotions, rewards, and deals for your followers. Use a shoppable catalog to allow your audience to tap on the post to see descriptions, and prices, and to shop. Use Instagram Stories to promote a limited-time offer you've offered for your brand. This might assist you to promote your greatest products and enhance website referral traffic. This function could assist you in promoting your top products while also improving IG visits to your website. This is how you can use Shoppable on Instagram:

  • To create a shop, use Commerce Manager or another similar compatible platform.
  • Choose a checkout method by deciding where you want clients to finish their transactions.
  • Checkout on Instagram is suggested for US-based businesses because it allows customers to purchase your products directly from Instagram.
  • Pick the Instagram company account you wish to be affiliated with your shop and select distribution channels.
  • Select the product catalog you wish to utilize in your shop to begin adding products. You can build a catalog if you don't already have one.

Another way to boost views and encourage interaction is by offering a Giveaway or collaborating with another brand in a similar niche when conducting a giveaway. Holidays are the perfect time to create such offers, events, and giveaways for your Instagram followers. There's nothing like a festive holiday to get people excited. Holiday giveaways are attractive because they build on an annual tradition that people look forward to. This generates excitement, which is great for generating the largest number of contest entries.

Finally, another way you can show your appreciation and love for your followers is by featuring their reviews, accounts, and photos of them using your products on your Story. This practice encourages your followers to share the content and makes them feel appreciated and in turn interact with your brand more often. A simple shoutout to a follower who's engaged and interested in your brand can push them to buy your product.

Instagram Story Viewer: Key Summary

Instagram Story Views give us a chance to get a clear look at who is viewing our content and how many views the content receives. Story views depend on several diverse factors worldwide. Figuring out when you get the most views, what your viewers like best, and what causes a drop in views helps you stay ahead of the crowd.

Investing in a planner or Instagram content scheduling tool can also significantly lessen the load when creating Stories. This is why you should check out social media management or optimization apps like Awesome Social! Awesome Social is a social media management tool that helps you plan, post, and schedule content across multiple platforms with a powerful array of metrics you need to measure your performance. Click here to access a free trial with Awesome Social!

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