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The journey from Facebook to Meta is quite interesting and overwhelming. It is widely acknowledged that Facebook is the social media universe's supreme ruler. With Facebook changing its name to Meta, there come a lot of features and has become an important sales channel for many small businesses. It has a large user base that is similar to the population of a mid-sized country. You may reach a large number of potential clients by advertising on the social media network, which has approximately three billion monthly active users, for comparatively low advertising expenditure.
But this complex platform has burned a hole in the hearts of many advertisers. Some people even assert that ever-changing algorithms can completely exclude you from the game and that organic reach is dead. Marketers frequently use the platform because they are in a difficult situation, but their ideas quickly go awry and produce nothing. And, this happens mostly because they are unable to combine the effectiveness of advertisements with organic content.
Knowing how to use the Meta Ads Manager is close to a superpower. You could practically say that marketers who want to be the heroes of their teams, whether new or experienced, stand or fall on the platform as naturally is not flawless. You can't know everything, even if you're the marketing team's superstar. There is no harm in accepting that Meta Ads Manager can be challenging to learn. But do not fret. If you take the time to learn about all the features and functions of Meta Ads Manager, it becomes a lot simpler.
While, for beginners, another issue that can arise is that it might be extremely overwhelming to initially open the Meta Ads Manager. Running a fresh campaign seems challenging because of the numerous reporting dashboards, ad type choices, and audience intelligence tools available. But it's not necessary to be.
This detailed guide will show you how to set up a Meta Ads Manager account and use it to manage profitable campaigns. With our platform, you can manage campaigns, connect your product catalog, and report on results all in one location by adding Facebook as a marketing channel in the dashboard.
If this thought worries you a bit too much, don’t worry! As Meta Ads Manager is the quick answer. Although Meta Ads Manager may appear intimidating at first, you'll discover that it's a fantastic tool that provides everything you need to optimize your ads and run effective campaigns.
Meta Ads manager program allows you to examine, edit, and evaluate every aspect of your Facebook advertising. We won't overload you with the tool's other amazing features up front, but it has several that help you customize your ad strategy. Understanding precisely where Meta Ads Manager fits into the overall scheme of your Facebook ad game is increasingly crucial right now.
It's a mistake for individuals who wants to create advertisements right away. You can develop effective ads with a measurable goal beyond the image and line of text people will see on their feed.
Maybe you're wondering, "What's the big deal? Why would you even need Meta Ads?”
First off, With Facebook changing its name to Meta, Meta has become the most popular social media network among marketers right now and around 93% of marketers use Facebook for their commercial purposes. And it can lead you to great profits as well as it can direct high-quality traffic to your website.
There is no getting past the Meta Ads Manager if you also want to be counted as one of the 93% of marketers reaching your audiences through Facebook ads. It serves as the core administration portal for all of your Facebook campaigns and is where you will develop, launch, track, and update your Facebook advertising.
Here is a very brief summary of what you can do using Ads Manager if you are unfamiliar with it:
That's surely a lot of fun features packed into one potent platform. Meta Ads Manager is surely a stellar deal that no one can ignore. And, all these benefits are extremely simple to obtain. All you have to do is create a Facebook Ads Manager account and get familiar with its interface.
Meta Ads manager can also help you come back into business after the destructions that COVID-19 brought with itself. Many businesses went into loss, many businesses lost their place in the market, and many just lost customers. Meta Ads can bring you back to that game.
On the other hand, Meta Ads manager is an effective method that small businesses should opt for to expand their businesses. Meta Ads manager targets the right audience and gets you traffic that is essential and beneficial for your business. It isn’t much money expenditure and brings great results. We all know that it’s a digital world, and we won't be wrong if we say it’s “Meta’s world”. Meta has captured the social media market in the form of Facebook and Instagram which is a great way to earn now as well.
Advertisers have access to tools through Meta Ads Manager to market their businesses, such as:
This feature is surely the most interesting one as it allows you to view a summary of all activity on your Facebook and Instagram accounts without logging into your personal one.
You can save a target audience you created for Facebook users based on their age, geography, interests, and jobs with this feature. Also, you can upload customer lists, email subscribers, and information to retarget those who have already connected with your business.
This feature, which was formerly known as the Creative Studio, allows advertisers to create sample ad creatives before submitting them to a campaign. Get team members' opinions, watch competitive ads from competitors, and preview your creatives across a variety of platforms. A third opinion is always better!
The Meta pixel associates Facebook users with activity on your website. Make sure that you make correct use of this feature and use the data to perform retargeting efforts. This includes people who visited within the last 30 days or who added items to their online shopping carts before leaving the site without making a purchase.
If you do in-person sales, you may use this subset of the Meta pixel to monitor how many customers come into your store and make purchases. It improves the accuracy of advertising reporting, especially if your objective is to increase foot traffic in a store.
With Facebook changing its name to Meta, numerous tools and services have been developed by Meta, the parent company of Facebook, to help you make your Facebook advertisements more effective. Its Blueprint classes cover everything, including how to make the most of the Facebook pixel and how to write your ad copy and make videos for the mobile feed.
You can bookmark the direct link to Meta Ads Manager for quick access. You will be taken straight to your individual ad account's Ads Manager. If you are in control of several ad accounts, use the account dropdown menu to choose the correct account.
Also, you can get to Meta Ads Manager on any Facebook page. The simple steps are listed below.
There is a Meta Ads Manager app for mobile users as well.
Setting up the Meta Ads manager account is no rocket science. And, once you dive into this, there is no going back.
If you're new to using Facebook ads, you'll first need to set up a business account, which is located at the top of the hierarchy.
You can manage numerous ad accounts with the Business account, add team members to those accounts, and access business-related reporting for pertinent Facebook pages and accounts.
Go to business.facebook.com and select the blue 'Create Account' button as your first step.
Log into your personal Facebook account from there. If you want to keep your personal and professional life separate, you may consider opening a new Facebook account. But, look at the pros and cons of both. Facebook despises duplicates and it’s safe to say that opening a different account frequently results in suspended advertising or accounts.
Fill in the fields in the "Create Account" pop-up window as necessary, including
Then Select "Submit" and fill in other information like,
Don’t worry if you don't yet have the URL, the URL of your Facebook profile will serve just fine.
The last step is to verify the email address that you have given above. This helps in the authentication process. And, that’s all. But, hold your horses and move to the next step.
First, we would like to congratulate you that you overcame the challenge of creating a business account. In this phase, we'll link your Facebook business profile to possible collaborators, your company page, and your ad account. By doing this, Facebook will be able to maintain track of the crucial details you'll need for future ad campaigns.
Start by selecting "Business Settings" from the triple-bar menu at the top of the Business Manager page.
Don't stress about this stage if you don't work with an agency. If this applies to you, add partners to your business page by choosing "Partners" from the Users dropdown menu.
These are your two choices:
Here is a quick tip. Click "People" while you're in the "Users" menu to make sure you have admin access and to add team members.
Everyone must complete this step, unlike the "Partners" phase. And by business page, we simply mean your company's official Facebook page.
Here are some examples of business pages.
The process of adding an account is rather simple.
In the "Add" dropdown, you can:
We are sure that it won’t be much of a hassle.
The next step after adding your ad account is to select "Business Info" by scrolling to the bottom of the panel in business settings. The business page you just created in step 2 is your primary page, so click the "Edit" option for "My Business" and choose it. While you're here, you can also add other details like your website, address, etc.
That's all, then! Your account has been set up fully. The final step is to add a Facebook Pixel, which will enable Facebook to track audience data magically when ads are displayed.
A Meta Pixel might confuse many people about what it is exactly. Simply, a pixel is a piece of code that you add to your website. You can monitor user behavior with the aid of a Facebook Pixel to:
Each of your primary websites and landing pages should have one. You are permitted to build up to 100 pixels with the Business Manager.
Here are the easy steps to make your Meta Pixel:
Also, here are the three options that help you set up Meta Pixel:
Your website can be integrated with specific programs like WordPress and Google Tag Manager to handle pixels and website tracking. This will make your job a little easy.
You may think that why is it beneficial to add a partner platform to the Meta Ad manager. Here are several reasons to support this.
This is the second technique for getting the pixel for your website.
There are around nine phases in all and they all require tinkering with the source code of your website. Hence, it's not the very recommended method to do.
Sending it to a developer is the last technique for installing your Pixel on your website.
With Facebook changing its name to Meta, it has become a great site for businesses in the course as well. We have discussed earlier that you can add your teammates or colleagues to your Meta Ads account. Here is the nitty-gritty of how you can add them to your Meta Ads account.
First, you must give your teammates access to your Facebook Ads account and give them the proper advertising roles if you want them to manage and produce Facebook ads. Meta Ads manager provides something for everyone.
They can only view the effectiveness of your ads. This position is ideal for someone who only requires the information from your Facebook advertising to produce reports.
The payment method connected to your ad account allows "Advertisers" to view, amend, and create ads. If you need to generate ads but don't have access to the payment information, this role is appropriate for a freelance marketer or partner agency.
In addition to everything that an "Analyst" and an "Advertiser" are capable of, an "Admin" can change the payment information and oversee the roles. This function is appropriate for someone who must oversee the ad account's rights, billing, payment information, and spending cap.
Here are the steps to include a user in your ad account:
The responsibilities associated with Facebook Pages, Meta Business Managers, and Ad accounts are distinct from one another. If you think it’s the same, you are wrong. As an example, you could not have access to your company's ad account even if you are the admin of your company's Facebook Page or Meta Business Manager.
How do we use Meta Ads Manager now that you have finished setting it up? We'll handle our ad accounts, campaigns, ad sets, and advertising from the two main tabs of Meta Ads Manager.
The account overview tab has a clear purpose. It will display a summary of the current position of your ad account. Using information from the campaigns, ad sets, and ads in that account, the Overview page conveys the overall picture of the success of your ad account.
This is an illustration from a fresh account that is still in the "Learning Phase."
Make sure you're working in the right Meta Ad account at all times if you have multiple accounts. By selecting an account from the dropdown menu at the top of the page, you can go back and forth between them.
The remaining tabs in Facebook Ads Manager are Campaign, Ad Sets, and Ads. Here, the tabs behave much like nesting dolls.
The Ad Set tab will only display the Ad Sets for a certain campaign if you tick the boxes next to it, allowing you to be a little bit more specific.
If you get frightened by just looking at the Meta Ads manager dashboard, this is for you.
As soon as you are in Meta Ads Manager, you will see the campaign dashboard. There is a lot to take in, but don't worry! We'll walk you through it all.
To edit campaigns, view their histories, and get additional analytics, use the right-side menu.
Here are the three terms that you will need to understand before we dive into campaigns.
Now that you're familiar with the Ads Manager tabs., it's time to step up a bit and dive into the technicalities and the main show. Here's a rundown of everything, from creating a new campaign to placing an order for your first ad.
But remember to include the payment information before creating new Meta Ads.
Go to the Campaign tab to start a new campaign.
By clicking + Create an ad in the page's center or the green + Create button below the campaigns tab, you may create your first campaign.
This page will appear after choosing either of these options.
Here is where we will set your campaign's marketing goal. Defining your campaign and advertising goals with the aid of marketing objectives. This is where you will answer the question of what specifically are you hoping to achieve with your advertising campaign?
Observe how Facebook's campaign goals line up with the main stages of the marketing funnel. It's an easy way to break down your customer journey.
Which corporate objective, then, fits which objectives type? We have filtered some for you, which will help you in choosing the appropriate campaign objective for you.
It basically targets those who are most likely to recall your Ads.
It is similar to what brand awareness does but is limited to a specific region.
Show your Ads to as many people as possible.
It is similar to the traffic that we talk about in daily life. The difference is, that it sends people to websites, events, or apps instead of real roads.
Reach out to users who are likely to interact with a post.
Target the viewers who are most likely to watch it.
Promote your advertisement to those who are most likely to download the app for your company.
It encourages website activity like signing up for a trial or making a purchase.
Highlight a variety of products to increase sales.
Lead generation is the process of gathering potential customers' information and business leads.
Engage with current or potential consumers with messaging on WhatsApp, Instagram Direct, and Messenger.
Increase the visibility of your Ads to local customers.
Now you just need to select the objective that you are most interested in, and what will work best for your business. After selecting the objective, name the campaign. Also, make sure that you name your campaigns beforehand to remain organized and consistent.
The ad set is an important step before creating Ads. In the Meta Ads Hierarchy, it is on the 2nd last option.
Here is how to add a new ad set to an already existing campaign or the one that you created in Step 1.
We'll start by establishing a budget for your Meta Ads. While you were setting up your campaign, you might have seen different budget choices. It is important to understand that budgets can be specified at the campaign and Ad set levels. You can choose to establish your budget at either level. But, it's better to do this at Ad Set level, because if you have already set a campaign budget, you cannot specify different budgets for the ad sets included in that campaign. Different budgets for different Ad sets will be economical to you and is surely a wise decision than setting up the budget at the campaign level.
You can choose and set up either a Daily Budget or a Lifetime Budget. Facebook will, on average, spend up to the sum you choose each day the Ad is running if you use a Daily Budget. Depending on the ad opportunity, this amount can be higher or lower each day.
While, the Lifetime Budget, on the other hand, represents Facebook's maximum spending power during the course of the Ad.
Your decision will rely on your objectives. Just keep in mind that once you've created your ad package, you can't change this. So, make sure that you have no doubts regarding your decision.
For brand-new campaigns, we advise you to start with a modest budget. Why? Because Meta will need some time to get to know your audience. To put it another way, you shouldn't squander money on advertisements or audiences that aren't yet optimized.
The best course of action is to start small, wait a few days for any results, and then adjust your budget as necessary.
Don’t forget to consider two crucial Facebook metrics: cost per click (CPC) and cost per mile (CPM) while you are thinking about finances. Although, Meta’s default setting is the cost per click that is you will only be charged for clicks on your advertisement. CPM, on the other hand, charges you for every thousand impressions that interact with your content.
After choosing the budget, and finalizing it. Now set up the schedule, if you want to do it. Here you can add the schedule of when you want to run these ads.
In this phase, you will select the type of Meta platform users you are seeking to reach with your Advertisements. Your target audience can be filtered in a variety of ways.
For this, you'll need a working Facebook Pixel and more data. Eventually, you'll be able to build unique audiences from consumers who have already engaged with your business. Utilize retargeting to generate more actions or purchases from these audiences.
Your ad will appear more widely the wider the geographic area you select. Additionally, you have the option to limit the search to locals, visitors, or persons passing by.
The title says it all, but for new campaigns, we will advise keeping your age range quite broad, you can always come back and test later!
It is self-explanatory. You can choose men, women or even all.
The audience targeting in Meta Ads is a significant part of why consumers like them. There are an infinite number of possible demographic, interest, and behavior combinations.
Here is some advice! Per ad set, limit your options to one interest. You may ask, Why? Simply because it is impossible to link performance to a particular variable if you target many interests. So, in case you opt for many interests, you may not get the results that you may have expected.
Where precisely will the ads appear on the platform now that you've selected the target market? It’s time to choose the Ad placements. You can select either Manual Placements or Automatic Placements. Meta advises choosing Automatic Placements since it saves time and enables Facebook to automatically optimize your campaign.
Depending on the campaign's purpose and the platform it's being run on, placement options will change. For instance, placements on Instagram will appear and feel differently than those on the Facebook home feed.
Here are some things that can have a significant impact on your Ad placements. So, for better results and less headache, choose the Automatic placements.
Once you click "Next," you can begin crafting your advertising.
Now, we are on the last step of the Meta Ads Hierarchy. Yes! You guessed it right. We have made it to “Ads” finally.
There are many options for Meta Ads formats.
It is basically multiple images that your target audience can interact with. You can tell a more intricate brand story thanks to the larger Ad space.
Aah! The classic! It is the traditional single visual Ad.
Video Ads are a forceful and captivating commercial format. To improve interaction, keep the message brief, and don't forget to include subtitles.
This brand-new Ad type is ideal for e-commerce businesses because it lets you display numerous products in a single dynamic collection.
This table is best for understanding what objective opens which type of Meta Ad formats.
You will include everything in this part, from images to the advertisement's call to action (CTA). Simply begin at the "Add Media" menu and move your way down until you are gazing at the "Publish" button, which is the final step of this phase.
Here, you can be pretty inventive. To make a brief animation while working with an image, try clicking Turn into Video. Or use the integrated Video Creation Kit by selecting Create Slideshow to create a Slideshow advertisement. Make sure your advertisement appears great for all potential placements by using the preview tool on the right side of the page.
Here is the breakdown of all the categories that you will encounter in this phase.
Add your photographs or videos as media. Include a variety of artistic resources and adjust them to the supported positions.
This paragraph has the greatest influence as it attracts the attention of your viewers and persuades them to click. Don’t forget to provide a CTA, so that they know what to do next.
The character limit for your headline will vary depending on the ad format. The most powerful messages are those that are brief.
This will occasionally appear. Make sure to emphasize your company's overall goals or your main offering in this paragraph.
Copy and paste the URL of your website into this box. If you haven't already, this is an excellent moment to think about URL parameters.
For ad placements with restricted space, this is the compressed link.
The call-to-action button urges the audience to take a certain action. Ensure that the CTA and destination are consistent. Use the "Contact Us" CTA instead, for instance, if the link takes the user to a page where they can get an eBook.
The preview panel is located on the right side of the page; don't overlook it. Once you've seen how the advertisement will appear, make any necessary edits. Even though using Meta Ads Manager is rather simple, you should take great care when choosing the media and copy for your advertisements. Make each post as entertaining as you can, much like the rest of your social media campaign. Check out these social media tools and best practices for your Ad graphics and language in addition to the advice we provided above.
To filter out any content that shouldn't appear alongside your advertisement, scroll down to the Brand Safety section. Here, you can decide to add specific block lists and steer clear of critical items. Block lists can be used to block particular publishers, movies, and websites.
Your ad bidding strategy, kind, and optional bid control can all be optimized at this point. Start with the default selections if you're unfamiliar with Meta advertising. If you have additional knowledge, adjust these options so that they best align with the objectives of your campaign and your financial approach. Once you're satisfied with all of your choices, take one more look at the estimated potential reach and conversion. If you are content with what you see in front of you, click the “Next” button.
Creating your first Ad is definitely a major accomplishment!
After your first campaign, you're probably not going to be a Facebook Ads expert, so take the time to be on the lookout for frequent ad mistakes beginners tend to make.
It's crucial to monitor your campaign's development now that you have your Ads running. After all, you want to know how your advertisements affect the success of your company. Where can you find Ad campaign analytics then? Luckily, Meta Ads Manager has everything you require.
You may get a bird's-eye view of your account performance via the Account Overview tab. It contains crucial analytics including total reach, cost information, and demographic breakdowns.
Here are the additional actions to view ad performance.
You'll quickly discover what KPIs are most significant to your business after running ads for a period. You can choose to view any column of performance metrics.
Remember the primary goal of performance analysis. It is to enhance future performance! The constant process of testing, analyzing, and optimizing will help you scale your Meta Ads and ultimately result in growth for your business.
Ads are not always flawless! For instance, you might discover an error in your Ad once it has gone live. Or perhaps you want to increase the budget for a series of ads that are performing well. Not to worry. It's quite easy to edit an advertisement in Meta Ads Manager.
The ability to update several Facebook campaigns, ad packs or ads at once is a fantastic feature of Meta Ads Manager.
Check the boxes in the first column and select "Edit" from the navigation bar to make bulk changes to a selection of campaigns, ad sets, or ads.
In the campaign’s section, you can:
The Ad Sets section allows you to do many things, like:
You may make these changes in the Ads section.
Getting your photos and videos suitable for Facebook advertisements involves many considerations. To succeed in your market efforts in such a cutthroat environment, it is crucial to understand how Meta Ads functions.
Depending on the type and placement of the ad, meta ads have different sizes and specifications. These are the various ad locations on Meta when you advertise there: Feeds, Stories, Facebook Instant Articles, Facebook In-Stream Videos, Messenger Sponsored Messages, and Apps.
These ads have a single picture and a call to action that directs users to a brand-new landing page that the sponsor has selected. The center of the Facebook home page's News Feed is a continuously updated list of status updates, images, videos, and other content. Updates and postings from friends, Pages, Groups, and sponsors can be found in the News Feed.
Brands may immediately share an image or a video using Facebook's Meta Stories. When used regularly, Meta Stories encourage organic development to raise user retention and engagement levels. Because viewers find the content of stories to be simply digestible, advertisers can scale their ad campaigns to reach as many users as possible.
All the other Meta Ads have some specifications, that you should check out before jumping into creating Ads. Knowing these specifications will help you, as you won't have to make changes due to specifications after you have spent hours creating and formulating those Ads.
Here are just the basics of some other Ad Features:
You may check your ads' effectiveness using Facebook's analytics, as we discussed above. One thing that you can’t miss checking is whether your ads support the social media objectives you have for your company. Additionally, you would be interested to know which of your campaign's advertisements is generating the most signups, how many individuals used those ads to join up, and how much each signup cost you. This is assuming that you are utilizing Facebook ads to promote your product.
Using the search box at the top of Ads Manager, you may locate any of your campaigns, ad sets, and ads. Enter search phrases and select from a list of suggested searches or a dropdown menu to select a filter. You can narrow down your search by typing things like Campaign name, Ad set name, Ad name, Campaign ID, or Ad set ID. Or you can use the preset filters.
Using the search box at the top of Ads Manager, you may locate any of your campaigns, ad sets, and ads. Enter search phrases and select from a list of suggested searches or a dropdown menu to select a filter.
Additionally, by selecting the dates next to the search and filter bars, you can specify the date range. Toggle the "Compare" function to compare the effectiveness of your Ads over various periods.
You can get the important data here for your ad reporting. Meta offers you a variety of information for all of your advertisements. By selecting which columns to display or segment ad performance according to variables like audience and reach, you can personalize your reports.
There are various predefined columns available for you to examine to assist you to locate pertinent data fast.
By selecting "Customize Columns..." from the dropdown menu, you can alter the presets or create your own presets from scratch if none of them are suitable for your purposes.
You can refine your Meta Ad insights even further with the breakdown option. The data can be separated by:
You can choose one maximum criterion from each area. For example, one from delivery, one from action, and one from time.
When you are happy with the information in your report, you can do either one of them.
Facebook also offers a selection of regular reports to choose from if you're unsure about your best course of action.
Not sure what to advertise in your Facebook advertisements yet? To help you start, we've put together three campaign strategies.
Every firm has a handful of content items that generate the majority of its monthly traffic. Repurposing that content for the finest Facebook advertisements might be as simple as turning it into a quick video or image ad.
As stated above, using Facebook advertisements for higher funnel marketing is something you should think about. However, there are several ways to earn direct sales if you're interested in doing so.
Direct sales are fueled by conversions and catalog sales goals, respectively.
Your Meta advertising approach doesn't have to be restricted to online purchases. You can promote offline purchases in conjunction to increase store visitation. People can be driven to an offline or online event.
You may track offline conversions on Meta to determine the efficacy of ads that generate offline transactions. This monitoring data can also be used to create bespoke audiences of consumers that engage with your brand offline, allowing you to target them even more precisely in the future.
The Meta Ads Manager is a great tool for managing your ads. You can surely get the quality leads and branding you've always wanted with the appropriate combination of organic posts and paid advertisements. However, success on a single platform is insufficient. If you want to cross off more items on your checklist, you need to have several touchpoints. And, that’s when Awesome Social comes in handy and will tell you how to boost your reach and get your dream audience.