Struggling to increase follower count on Twitter? Here's a complete guide on, how to get started with your Twitter marketing
According to studies, the number of monthly active users on Twitter will reach over 340 million by 2024, up from about 290.5 million in 2019. Twitter continues to be one of the top social networks in the world and a well-liked marketing platform. Twitter is changing. Businesses can now captivate their consumers with creative GIFs, story-like threads, and Twitter discussions. Twitter was formerly the domain of sharp one-liners and punchy zingers.
Not only are there a tonne of millennials on Twitter, but they also use digital platforms more regularly to find new products. In fact, according to recent research, because they represent a sizable market, millennials and Generation Z are the most attractive target audience for many businesses. Twitter is so well-liked among marketers for another reason: Customers truly want to connect with brands.
Recent studies show that 74% of consumers who follow micro and midsize enterprises on Twitter do so in order to receive notifications about upcoming items. Additionally, 93% of Twitter followers intend to make a purchase from an SMB, and 69% of consumers have already purchased a product from one. Nearly 50% of people who follow organizations and enterprises are also more likely to browse their websites.
As a result, many of your Twitter followers will also visit your website and make purchases to support your company. More than just making your company appear more popular, Twitter audience growth has many other benefits for your business. It makes it easier for prospective clients to believe in your business. Your position within your business is better established online as well. Moreover, it demonstrates to your clients, potential clients, and even rivals that you are a brand that means business.
A Twitter marketing plan is a road map that details how your business will go about producing, distributing, and evaluating information, as well as how you'll go about enhancing your efforts.
Making a digital marketing plan for Twitter requires the same level of effort and work as making a campaign for every other social networking site. You must always tackle social networking sites with a strategy in mind, and Twitter is no different. The secret to success is knowing how the platform functions and how it fits into your broader social media marketing strategy.
So how do you begin developing your Twitter marketing plan? First, let's delve into what a Twitter marketing plan means.
You can often discover the most relevant news on almost any issue with Twitter, a dynamic social media tool and search engine. Announcements from the organizations and corporations that users care about are a major plus point for companies on Twitter. Twitter users are generally the most up-to-date social media users in terms of brand launches, breaking news, and trending topics. This means that businesses that take the steps towards building a bullet-proof market strategy can make a world of a difference to a company's reputation and revenue.
A Twitter marketing strategy is an approach focused on producing, promoting, and using social networking sites to connect with your customers, followers, and target markets. This kind of strategy aims to enhance market presence, drive revenue, increase conversion rates, and draw in new customers and prospects.
Your brand may benefit the most from Twitter by developing a competent and successful marketing strategy. All you have to do is develop media goals to include the audience in the content of your business. But first, you need to create a Twitter profile for your business. You should switch to a Twitter Professional Profile to showcase essential information about your company or brand. In this manner, you can distinguish yourself from other Twitter users and have a distinctive and well-defined presence.
Twitter has confirmed that it will enable all users worldwide access to its Professional Profiles account feature. Users formerly had to apply to change their profile to a professional one. Anyone using the site can now choose to sign up for a business account right from their system preferences.
A professional account, also known as "Twitter for Professionals," gives organizations and artists access to additional capabilities to highlight their accounts. This instantly enhances content through ads, and takes advantage of Twitter's upcoming e-commerce initiatives, such as its "Shop Module." The Shop Module enables companies, manufacturers, and other resellers to promote their merchandise to Twitter accounts on the business' profile.
The first step in strategically marketing your brand and its solutions on Twitter is to create a professional account.
In addition, there are a few essentials you must have on hand while setting up your Twitter account. You'll require-
The next step of your Twitter journey is understanding various terms and familiarizing yourself with the platform's unique phrases.
Visit Twitter's faq for more terms. It's simple even for beginners to follow and helpful for getting up to speed with Twitter slang. Now that we've covered the basic steps you need to complete before you start your Twitter marketing journey, let's get into your content creation strategy and how you can figure out your Twitter follower's needs.
There are specific actions you can follow once you start utilizing Twitter for marketing. But creating a content strategy is essential to make sure you reach your core demographic. This is the chance to truly let your unique brand identity shine. Your brand voice should make itself recognizable when it comes to the content you are tweeting. Are you a lighthearted company? Or do you deliver serious and somber content?
The essential factor is that your content is consistent, regardless of its topic. Your followers and clients would like to anticipate what to expect from their favorite firms, so if you abruptly shift your overall brand identity, you may end up losing a devoted following. There are several different kinds of content that you can publish on Twitter. Your unique Twitter goals will determine the nature and quantity of content you share.
Upload articles from diverse publications and Retweet quote if you would like to participate in cultural debates. Brands who wish to use Twitter as a source for conversions and lead generation should avoid the trap of being overly sales-forward. Users of Twitter are not there to be sold to; they are there to connect with other users. You risk the possibility of being ignored or blocked by several other members if you start out too aggressively with a sale or brand advertisement in every Tweet.
Therefore, consider your Tweets as signs that point your followers in the direction of a much deeper connection with your organization. Create content you genuinely like and know your audience will enjoy as well. Your tweets can range from entertaining to informative, as long as you keep your content creative, users will engage with your brand.
You must integrate all of the various Twitter trends to produce your distinctive composition of Tweets if you want to have a genuine, engaging Twitter presence. So what's the next step when creating a content plan? Figuring out your Twitter goals and the kind of content you wish to post!
Setting strategic goals is the next step to take when you're developing a Twitter marketing plan. Before you begin generating content that can assist you in achieving your goals, it is critical to clearly define them. For example, while developing a Twitter plan, the majority of organizations include some of the following goals in mind:
To further identify the scope of these objectives, you must reassess your marketing strategy and do a demographic evaluation. You must also identify what kind of content will help you accomplish your marketing objectives. The next stage is to choose the kind of material that will assist you to accomplish those objectives once you have determined the areas in which you want to concentrate your content. These are some factors to keep in mind while creating content for your Twitter feed:
A vital step when creating content is to understand your target demographic. If visuals get you more engagement then that is the content format you should incorporate. In the next point, we'll get into how you can identify your target audience and what they want to see from your brand.
It's time to choose your core demographic once you've established your objectives and are more aware of what you intend to accomplish. Try to create a persona of your target demographic before you start developing your Twitter marketing plan. You will develop a compelling Twitter marketing plan by getting to know your audience's passions, preferences, and opinions.
You can evaluate the effectiveness of your tweets if you’ve been managing your brand's Twitter page for more than a year. To discover content that is popular with your intended audience, consider using a Twitter analytics solution. You can glean knowledge like:
You can gain insightful knowledge from your previous tweets, and in turn, that will help you improve the quality of your Tweets.
You won't earn more followers by tweeting when your target demographic is asleep. Brands often see the highest levels of interaction on social media around the mid-morning and early noon on weekdays, as per Sprout Social's study on the optimal times to tweet. To find out when your community is most engaged and likely to interact with your Tweets, analyze your Twitter metrics. Live tweets for pivotal moments or reactionary tweets connected to noteworthy news are engaging for your audience.
However, you will not want to ignore the importance of the greater objective, which calls for creating and adhering to a social media calendar that is thoroughly planned and focused on the content that you are aware your community wishes to consume. For instance, are teenagers and college students among your audience? They won't usually interact during school or class hours so that's not the best time to post. You should instead post your content in the evening or night when they might have more time to get involved.
Here are some specifics about when, on average, firms should tweet their content:
In order to figure out what is effective for your particular audience, you can also study Twitter Analytics to go further into what your activity looks like on the days you share more or less information.
In such cases a Twitter Tweet scheduler is a handy tools for brands to plan and schedule their twitter posts in advance. Software tools like Awesome Social are designed to save social media marketers time that they spend while creating Tweets. It allows them the bulk schedule multiple Tweets across multiple Twitter profiles, leaving time for quality content creation.
Scheduling your Tweets can enable your account to acquire some much-needed visibility, even though these figures may vary based on your timeframe and demographic. Post consistently and frequently enough for others to want to follow you. We advise you to post eight to ten times per day. Recognized brands frequently tweet fifteen to twenty times per day on Twitter. With that, we reach the end of the Twitter content strategy.
In the next section, we'll get into how you can market your brand with the help of your content plan!
Any type of social media marketing strategy is a fantastic method to connect with your audience, generate purchases, and boost website traffic. You can design a social media advertising campaign expressly for Twitter in order to target consumers, grow your loyal following, and enhance brand awareness on the site.
You should use the same processes you would for any other social media advertising campaign when developing a Twitter campaign. Twitter though does have an engagement campaign option, so let's get into how you can create that:
Next, you must choose the sort of bid you want to use for your ad group:
Automatic offer: Your bid will adjust automatically to achieve the finest outcomes at the most affordable price. The quickest approach to getting your campaigns up and generating impressions on the site is with an automatic bid.
Highest bid: With this kind, you have more control over the cost of each billable action. With this sort of bid, you can specify the exact sum you are willing to spend for interactions, and any additional fees will not be applied to your results. This price type is useful for seasoned advertisers who are clear on their desired price per engagement at scale.
With that, you're good to go, you can now publish and share ads for engagement!
Twitter Ads include Twitter keyword targeting. By incorporating specific words and terms in your content that Twitter users have searched for, you can engage them. This is known as keyword targeting. This means you can access your target market at the precise moment when your company, its content, and its services are most valuable to them.
You can target keywords on Twitter using two different methods: timelines and searches.
Keyword Targeting using Searches
You can make your tweets appear for individuals who are looking for terms that you've identified are relevant to your business by using search keyword targeting. If you sell vegan pastries, for instance, you can reach people who are interested in pastries, baked goods, vegans, and more.
Keyword Targeting by Timeline
You can respond to users' exact experiences, thoughts, behaviors, and emotions based on what they've tweeted about using timeline keyword targeting. For instance, if your business sells workout clothes, you may focus on the terms "running on a treadmill," "fitness and diet tips," or "training for a weightlifting contest" that consumers tweet about.
Within the campaign configuration, keywords can be targeted. We advise you to include a variety of at least 25 pertinent keywords in your campaign.
For your campaign's keyword targeting:
The person is qualified to be marketed by this campaign if they fit the criteria for your geolocation, language, platform, and sexual identity targeting and have Tweeted or connected with a Tweet containing the term. Finally, keyword searching does not affect the kinds of material that are displayed next to your Promoted Tweets; rather, it focuses on reaching the correct audience for your initiatives.
Twitter is a fantastic tool for monitoring the marketing initiatives of your rivals. To see what they're publishing, you may either follow them or just search for them. Additionally, you may see fundamental information regarding their engagement, such as the number of tweets, likes, and replies. This is an easy method to find out what Twitter promotional tactics your rivals are using and whether they're effective.
For every profitable business, undertaking a Twitter market analysis is a crucial stage. This can lead to revelations that will assist you in optimizing your social media marketing plan, and help increase follower count.
It might be difficult to think of fresh ways to market a brand or service utilizing content. Hence you must keep an eye on the tweets of your rivals to learn more about the material they produce and the outcomes they achieve. This will provide you with a tonne of insight and strategies for creating your own social media marketing plan.
Finding your own distinctive voice depending on what connects most with your core demographic is the goal here, rather than copying other people's ideas. Keeping tabs on your rivals on Twitter can help you see the bigger picture and determine the key performance metrics your business should be pursuing. You must have an over-arching perspective to determine if your social media initiatives are successful.
Consider taking a look at your competitors' recent tweets, for example, to find out how frequently you must tweet or which periods get the most engagement. An examination of your Twitter competition can help you keep on top of market trends, particularly if your brand is new to the scene.
Your Twitter rivals may have worked together in the past with significant market experts or have simply developed ties that enable them to be promptly informed about everything relating to your industry of interest.
You still need to be linked to the ecosystem until your company reaches a particular stage of development and until you are successful in developing those kinds of partnerships for your company as well. You can't go wrong by undertaking a Twitter market analysis since you'll gain access to some insightful data that will enable you to boost your brand's visibility on the app. This can help you understand your position in the market and what steps to take to strengthen your marketing plan and build your brand recognition.
You must pay attention to your core demographic's interests and wants if you want to connect with them and make sure your material is meaningful to them—regardless of how you produce content, what you publish, or how you show it. They are more likely to stay interested in and engage with your business when you cater to the interests of your target market and customer personas.
You'll be able to ascertain the kind of material that your main demographic and buyer profiles are probably seeking when you research them. You can also tweet inquiries, distribute surveys, and request comments from your followers. To learn more about the kind of material your audience wants from your company and Twitter account, you can even host a Twitter Chat, which we'll get into in the next section.
Twitter is most popular on mobile devices. You should concentrate on marketing to this segment since they are the ones that use the app the most frequently. Twitter does a great job of optimizing your Twitter posts for mobile, but if you want to utilize Twitter to its full potential, you must go above and beyond what Twitter offers to provide your followers with the best experience.
Utilizing graphics that are easy to see on mobile devices is one option. Additionally, make sure your site or post is mobile-friendly if you're promoting something on Twitter.
Twitter is an excellent platform for promoting events for your company. For specific occasions, you can make a special hashtag, much like you might for a Twitter campaign. They can be physical meetups for product trials, prizes, sweepstakes, or even launch parties. One of your social media scheduling systems can be used to organize a range of tweets to advertise any unique events your business is conducting. This will provide viewers, whether or not they are your followers, the chance to read about your event and obtain all the information they require to register, attend, or participate.
Within an hour, reply to as many tweets as you can. This might be a huge undertaking, depending on how big your event is. However, it's a move that will eventually pay off. Audiences expect a response to a tweet within an hour, according to findings from Lithium. They'll dismiss you if you don't answer them within that window of time.
They'll do this by ceasing communication with you or having a poor impression of your brand. If you do get back to them, they'll be 42% more inclined to tell their friends and relatives about you and your event. More people are sharing your brand information and talking about your event as a result. Which results in greater exposure and an increased likelihood of trending.
Similar to other social media sites, Twitter gives users access to a Direct Message mailbox which allows different users to send you a private message with any queries, grievances, or remarks. Checking your inbox frequently can help you provide the kind of assistance and client service which will boost your company's brand image in the long run. It can also help you maximize the attention that you devote to your followers and clients. But sometimes you may receive rude DMS or remarks from unknown users, so how do you deal with this issue?
Here are steps toward stopping users from sending you Direct Messages:
Tracking Twitter stats will help you gauge your performance on the network. Your Twitter analytics contain several vital data points and consumer information. Since the standards for profitability for an account can change depending on things like industry specialization or firm size, analytics by themselves are meaningless. The study of your Twitter analytics is necessary to determine what steps you need to take to achieve your social media objectives or the success of an advertising campaign.
You may not be keen on monitoring all of the ensuing Twitter analytics because every firm is different from the next and has distinct objectives. However, to help you get started, we've put up the list of potential metrics below.
Awesome Social is one such social media management platform that come with analytics capabilities by nature. For the majority of you who had already planned to select a management tool to help with the organizing of your posts, this tool can be useful.
Another well-known option is the application made especially for the platform, Twitter Analytics. Twitter analytics make it easier for you to comprehend how your material affects your community and how your engagement on the platform might advance your company. The tool is completely free, open to all users, and contains details on your following, views, tweet interaction, and Twitter engagement rate.
You can also include Twitter Ads data in Twitter Analytics, according to your company's needs. Last but not least, you can use a variety of additional third-party tools and applications in addition to Twitter Analytics to dig deeper into particular sorts of data, such as in-depth data on hashtag effectiveness or the success of other Twitter accounts in your market.
Now that we know how to market our brand, the next step is to figure out how you can accul=mulate more Twitter followers. So how can your company naturally acquire Twitter followers? In this section, we'll break down some of the most important steps to follow when trying to build a larger community on Twitter.
Consistency is key to engaging users and Twitter's algorithm, so make sure to tweet at least once every day. Twitter typically demands a more proactive content marketing effort than sites like Facebook or Instagram.
The top 25% of highest performing Twitter accounts publish about 12 times each week. That amounts to around twice daily.
In fact, brands may always choose the safer option of promoting more frequently as opposed to being cautious considering how rapidly the platform changes. The secret is to differentiate the kinds of information you post in addition to self-promotion. If you expand your content goals, regular posting will enable you to climb up the Twitter algorithm. By adding content to your Twitter feed, you definitively show prospective followers that you're engaging, interesting, and valuable in their feeds.
To help you consistently post interesting content, develop a content calendar. Set up a schedule for your tweets. To ensure that you don't lose out on these possibilities, you can plan content for holidays and celebrations.
You might not be able to plan for every possibility; you rarely predict when a new trend will appear, so you'll need to improvise a plan of action when it does. However, if you prepare ahead of time, you can consistently supply your audience with high-quality information.
Make sure to interact with people via DMs by responding to their comments and encouraging them. Make sincere interactions sincerely rather than for advancement. You'll wind up making a lot of worthwhile contacts that will ultimately be engaged in what you want to offer and your product. Twitter is a communicative platform, as we discussed earlier.
In contrast to any other platform, Twitter is built with conversations in mind in terms of both functionality and layout. You must set aside time to engage with others by liking, retweeting, or commenting on their tweets. If you are not actively engaged on Twitter, it is practically impossible to gain additional followers. We advise setting aside time each day to interact with your Twitter community. Whatever time of day it is, take a few minutes to answer to feedback, thank followers for their retweets, retweet other users' discussions, or respond to other tweets.
With Twitter, we need to quickly and effectively engage your users with your marketing strategies. There are a handful of simple measures you could take to enhance your Twitter account and make it appealing to new followers in addition to your information and engagement methods.
Three simple steps are required to optimize your account: appropriate tags, industry-specific keywords, and geographical details. Simply put, you must describe what you do, your position, the people you interact with, and the location of your business in order to make your profile thorough and professional.
All these things help followers gain a glimpse into your personality. This is important when accumulating followers, as it gives you the chance to show your human side to your audience. Lastly, make sure your profile photo is a creative, high-quality image, preferably with a monochromatic backdrop.
While posting only text-based Tweets is perfectly acceptable, visuals are ideally situated to halt serial scrollers and compel people to read your tweets. Furthermore, the 280-character limit on Twitter does not apply to images. Tweets with images are nearly three times more likely to be viewed by users. Today's consumers are constantly looking for visual stimulation. Your Tweets can include videos, pictures, and GIFs. When consumers are skimming through their feeds, visual material grabs their attention and drives stronger engagement.
Consequently, a pictorial post can convey a lot more information than a text-only one. Enhancing your feed with photographic information can help you gain new Twitter followers, regardless of whether you're trying to educate or entertain your community. Just make doubly sure that your GIF, video, or image is relevant to the information you are tweeting. Do your best to avoid attracting your followers into involvement with an unnecessary, uninteresting, or unrelated visual.
Remind yourself that cross-promotion of your social media platforms is another incredibly simple strategy to gain new followers. Encourage your Facebook and Instagram fans to visit your Twitter profile. As frequently as you can, get your company in front of visitors. Add a follow icon to your homepage, attach it to your email signature and magazines, and advertise it on printed materials like brochures or business cards.
Users will gladly follow your Twitter and other profiles because Twitter differs substantially from other social media sites. Therefore, encourage your Instagram followers to visit your Twitter and you should see an increase in followers right off the bat.
Consider Twitter hashtags as a means to increase the searchability of your postings, almost like an SEO strategy for your Twitter profile. Like with graphics, Tweets with hashtags typically get more attention than those without. Adding a few hashtags to any given Tweet is an easy approach to raise the possibility that new followers will discover your account.
Based on your industry, you might want to experiment with your geographical settings or use Twitter Advanced Search to find out which hashtags are most popular in your area. Add the hashtags to your Tweets and use them appropriately. For instance, Hubspot lists the following as some of the top Twitter hashtags:
Additionally, it takes just a few seconds to add to your Tweet, and there are several hashtags available for your needs. Twitter recommends including 1-2 hashtags in each tweet. Make sure they are meaningful and if at all feasible, connected to a larger trend. Look at what's popular and the tweets of your competitors for inspiration, or come up with a fresh idea that might catch on and you'll notice an increase in followers over time.
Twitter conversations resemble digital meetups that concentrate on a specific subject. Every Twitter chat typically has a unique hashtag, and topics will be posed by the host. Following that, members in the Twitter conversation can discuss the subject in general, share their responses, and comment on those of other members. Twitter chats are a great way to show off your expertise while also acquiring new followers for communities and trendsetters alike.
As long as they maintain a Twitter account, anybody can participate in a Twitter chat. Before the chat's planned time, look for the hashtag on Twitter. By simply replying to a chat tweet or by tweeting your reply accompanied by the chat hashtag, you can contribute to the conversation.
If you would like your reactions to be seen, you must include the conversation hashtag in each new Tweet. If this is your first experience, you might want to look to see if there are any formatting requirements for the chat. Obtaining truthful client feedback is difficult. But Twitter chats give you a special chance to see what your customers are thinking. Find a conversation topic that appeals to your intended audience, and participate frequently to observe what they're saying and thinking.
By consistently participating in chat threads, you establish yourself as a recognizable presence in both the chat and your bigger brand community. Chats nearly always have a considerably wider potential audience than your account, particularly for new users. So always give them a chance when promoting your account on Twitter.
It can be overwhelming to open your Twitter page because there are so many conversations going on at once. Lists are a useful tool for focusing on the discussions that are most important to your business because of this. Lists are organized feeds from chosen accounts that let you follow important conversations or notable persons.
On Twitter, you can create about 1000 lists. Additionally, tweets in your lists are organized chronologically, which makes it simpler to track developing issues and current affairs versus the main feed, which is ordered using Twitter's predictive algorithm.
You could wish to compile a list of the accounts of your rivals, significant thought leaders in your sector, and members of your team. Keep in mind that lists are visible to everyone, so choose names carefully. It may take some time to develop your lists, but in the end, they enable you to utilize Twitter effectively and tactically.
Additionally, you can subscribe to lists from other accounts. Simply subscribe to their lists if a prominent industry figure has already compiled a list of profiles you would like to follow:
Increasing your Twitter following is a strategic effort. To gain more followers, it's important to carefully prepare your material, interact with other users, and optimize your profile. Start with these measures if you've been having trouble figuring out how to gain more Twitter followers. Many of them simply need a minimal time investment, but they can significantly increase the number of leads, clients, and brand visibility.
Last but not least, profiles that publish frequently get better exposure on all social media networks. In other terms, Twitter is more inclined to showcase your tweets to your followers the more frequently you post. Use a platform like Awesome Social to schedule Tweets beforehand and never skip a tweeting day to relieve the stress of having to remember to publish at precisely the right time each day of the week.
Twitter encourages listening as well as speaking. Social listening refers to keeping an eye out for discussions on Twitter that can give you information about your audience and community. You can benefit from other popular talks and subjects in addition to learning what people seem to think about your company and products. Building trust and respect, as well as proactively addressing concerns and pain spots, are all made possible with the aid of social listening. Tools that help you better understand your audience should come with a social listening feature to help you advance your growth on Twitter.
We hope that anyone considering turning into a Twitter advanced user would find this to be an excellent place to start. Even though there's a lot more to Twitter than what we've mentioned here, following these rules will help you boost interaction on your Twitter feed. Remember, obtaining one million followers is not the objective. Creating useful material that other readers can't help but retweet will put you on the road to success with your marketing efforts and simultaneously boost follower counts.