May 28 , 2022·
15 min read
Instagram's stories feature has established a whole new world of possibilities on the platform, as evidenced by Instagram stories statistics. This is where genuine, life-inspired content blooms before vanishing after 24 hours unless you store it in the tales archive. Stories, generally speaking, may pique attention, develop trust, and drive user interaction and activity in a short amount of time.
In short, Instagram Stories increase your visibility and engagement, and can even impact purchasing decisions. In fact, the Instagram Story element was created to allow businesses to post fleeting photographs and clips with their audience in order to emphasize what sets them apart. Moreover, Stories give your fans a brief look into what goes on behind the scenes, which they genuinely enjoy.
Stories may seem like frivolous, brief images or videos to most users of the App, but they extend far beyond bringing a few laughs or views. Recent research shows:
● Instagram reported in 2019 that 500 million users utilize and watch Instagram Stories on a daily basis. Instagram hasn't released new statistics since 2019, which is a long time in social media circles, so it's most certainly increased.
● After viewing a business in a Story, 58 percent of users believe they're more attracted to it. Approximately half of Instagram users also say they've browsed a webpage to buy products or services after discovering it in Stories.
● Instagram Stories account for a quarter of all ad income on the app. Even though Stories advertising may not go as far as posts, they are expected to generate about $16 billion in worldwide net advertising revenue by 2022.
● On Instagram, 70% of Generation Z and 59 percent of millennials view stories. Instagram stories are becoming increasingly attractive among the world's main populations—Millennials and Gen Zers, as per-user data.
Instagram Stories offer brands and influencers a powerful manner of appealing to audiences worldwide. So when we start creating Stories, we expect the view counts to gradually rise with the increase in followers and when we gain more traction on the platform. But this isn't always the case, in fact, Instagram Story views can fluctuate depending on several combined factors. Which brings us to the question, what do we do when we see a sharp drop in viewers, and is it a bad sign?
Instagram enables you to monitor who has watched your Stories and block those you don't want on your page. If your Instagram Stories receive a lot of attention, your engagement may rise as well. Viewers of your Instagram Stories might decide to remember you or buy something from you after watching a story. As a result, the higher views your Instagram Stories receive, the better. It can be a disappointment, particularly if you've been investing more work into your stories only to see your KPIs and statistics drop by nearly half.
It's likely that you're panicking about your story view count decreasing in a way you never anticipated. But it doesn't necessarily have to be a sign of your content quality deteriorating or followers losing interest in your content. The reality is that there are multiple reasons why viewership on Instagram can reduce. Let's get into the possible reasons that explain this phenomenon:
Bots are a constant source of frustration and cause significant losses for brands globally. In 2019 there was a massive drop in Story views around the world as Facebook and Instagram were cleaning up and discarding these bot accounts on their platforms. A previous rise in fake bot participation is the most frequent cause of your story views dropping. This implies you landed on a bot trigger, used an interaction app, bought engagement like follows and likes, or bought some crazy blackhat program that engaged for you automatically.
For every one of your followers, the Instagram algorithms find the freshest, richest, most interesting, and most meaningful Stories. This information is then delivered to your followers' Stories feed. People who are truly engaged in your Instagram Stories will watch them all the way through and may even purchase from you. Genuine Story views make a world of difference. There's no significance in having several Story hits if they don't help your brand.
If you've witnessed a spike in followers or comments from profiles that are unmistakably bots or fakes, you may have accumulated fake views in the preceding time, which is why your story views are swiftly falling. You'll also usually be able to tell if you used programs or bought engagement. Alternatively, you could have used a hashtag that sparked bot participation in some rare circumstances.
To fix this problem, find the period before the decline and switch out the hashtags applied at that time to avoid an inauthentic surge in the long term. Remove any inauthentic accounts from your database of followers. More critically, if you've paid for engagement or utilized software in the past, resist doing so in the future because it can distort your data significantly.
If your content is static in the sense that it isn't dynamic, catching up with Instagram trends, or connecting with your audience, you may need to change your social media strategies. This could be one of the major reasons why your Instagram story views fell in 2022. If you're having trouble coming up with unique or popular Stories in your niche, head over to the explore page and look at what's hot, as long as you're following comparable users in your niche.
You may also use geographical tags or keywords on Instagram to look for popular stories. To put it another way, figure out what material is currently working and adjust your social media strategy accordingly. Instagram trends are in no way easy to keep up with, but zeroing in on your niche's trends is definitely doable. Another way of building an engaging Instagram Story is by asking your followers for feedback on what they wish to see from your brand. Their responses may not give you detailed how-tos and guidance on exactly what you should and shouldn't do. Instead, view it as a push in the right direction in relation to what your followers want from your business.
When it comes to posting articles, the most typical mistake is posting a lot of content at once and then ghosting followers for several days. Popular accounts, on the other hand, consistently publish. However, you'll notice that consistency and timeliness are critical components of a successful engagement approach. Here are some things to think about when planning your time strategy:
● Try to post when you're sure your followers are online and active.
● Each Story should get adequate time to shine and be spaced out properly.
● For instance, "discover stories" may need the posting of two stories in a row.
● A "day in the lives" story, on the other hand, will necessitate you to update during the day.
● Don't compromise on content quality by pumping out a large quantity of story content.
When posting stories, always think about the timing, when are users most active, when are your followers most active, and what time of day do you receive the most engagement and responses. Keep all these questions in mind while planning and scheduling your content.
Hashtags help people find your content. Disregarding hashtags can lead to a decrease in story views. Remember that each Story can include up to ten hashtags. One sticker tag, written hashtags, as well as a geo-hashtag are included. Open your stories tool and get in the practice of adding hashtags in your posts. They're a pretty effective way for those who don't currently follow you to find you and learn more about you. Evaluate what you're sharing, who you want to reach out to, and which hashtags they're more likely to be browsing through.
If you believe it would detract from your aesthetic, simply modify the color of the hashtag to blend in with the colors of your story background. Moreover, a good strategy to implement when you notice views dropping is to add an interactive sticker. Stickers such as the quiz, polls, ask me anything and so on, give an automatic boost to engagement levels even if they don't directly impact views. These stories are more likely to be shared and engaged with compared to ones without such stickers.
If you share stories without a strategy or means for involvement, you'll probably get lesser responses and fewer story views. Develop a story and offer people a cause to connect with your stories instead. Quizzes, announcements, and high-value content encourage viewers to return, connect, and share.
Don't be the brand that only wants users to share or watch their story. Many find this type of brand to be unpleasant and will quickly abandon you in favor of someone who engages and shares. Community karma is similar to interpersonal mutuality. The more effectively you communicate with content, the more people will interact with you. Letting users down on sensitivity and engagement strategy might lead to a natural Instagram downward audience spiral.
Remember that social media posts are permanent; you can't go back in time, and once it's online, it's visible to everyone. Uploading or sharing insensitive stories, or failing to recognize and credit creators when sharing their content, can lead to a significant decline in views and, followers and bring major disapproval to your brand.
That isn't to say you can't ever apologize for any mistakes or errors of judgment on your part. If you misstep or make a mistake out of ignorance, be transparent and apologize immediately. If you've managed to build a supportive Instagram audience, chances are, all they're waiting for is a meaningful response that displays the fact that you accept accountability for your faults. And lastly, always credit creators when you share, use or create content inspired by them.
With that, we've come to the end of the possible reasons for your decline in Instagram Story views. Don't fear if your Story views are rapidly receding, instead examine how you can bring them back up and handle the situation effectively. If you're looking for ways to boost Instagram Story views, we'll get right into that in the next section of this blog post.
Since Instagram Stories are simple to develop and low-stress, they may be a great way for your followers to get to know you better and see the behind-the-scenes of your brand. These aid in the development of solid relationships with your followers. When you focus on creating a strong bond with your Instagram audience, your overall engagement will automatically rise! Consider it a "trickle-down" phenomenon. So let's get right into the top 10 ways to boost your Instagram story views organically.
Instagram Stories may help your company connect with customers, enhance engagement, and increase revenue. You can't grow, though, unless you know which of your approaches are effective and which aren't.
You must assess your existing Instagram Stories performance in order to develop an effective plan. It's also an excellent technique to find out why your Instagram Stories views are decreasing.
You may check the popularity of various Stories using your Instagram metrics. The analytics will provide you with a comprehensive list of key indicators as well as the ability to see if your Instagram Stories views are decreasing. To see which stories did better, rank them by story impressions. Examine the sort of content, the times of the week, and the editorial techniques.
Check out the following Instagram insights:
● Number of people who have seen the story
● How many distinct or unique accounts watched your Story?
● The number of likes and comments on an Instagram Story.
● The number of times a link shared in a Story has been clicked.
● The overall number of taps to exit your story
● Backward taps, or the number of people who pressed to see the earlier Story Forward taps or the number of people who tapped to see your upcoming Story
Determining which Instagram indicators to monitor can seem difficult if you're new to the realm of research and analytics. Studying and evaluating these indicators can be transformative for your brand's development once you're up to snuff. When it relates to tracking your brand's Instagram progress, one of the most crucial metrics to consider is reach. If you want to raise brand exposure and reach the largest potential audience, you should concentrate on expanding your Instagram reach. Although the app's statistics may not arrange according to reach, you can independently check it. It's also worth noting that the Instagram app only saves your Stories stats for two weeks. So work fast when you notice a clear decline in your story views.
Posting once a day or whenever it's convenient limits your Stories' capacity to reach your target audience. It's possible that this is why your Story views are decreasing. It's ideal if you post frequently. However, be sure that whatever you upload is of optimum quality. The Stories of users you follow appear at the top of Instagram. The most relevant ones appear near your profile logo, however, in the app, only 4 Stories appear at once. To remain in touch with your viewers, you must post frequently.
It's a good idea to use a social media planning or content calendar for your Instagram Stories. Assuming you maintain an Instagram Business profile, you can create and organize Instagram Stories using Facebook's native Business Suite. If you only publish to Facebook and Instagram, Facebook Business Suite is a wonderful tool. But most contemporary media marketers can save time and effort by using a social media management platform and managing all social networks from a single platform.
Understanding how to plan Instagram Stories will save you a bunch of time and make posting Stories less disruptive to your day. Instead of creating and posting Stories on the fly numerous times each day, you should sit down and plan out your entire week's worth of content in one meeting.
Whenever it's time for your planned Stories to go live, all you have to do is click a few buttons. Of course, if you want to keep your audience up to date on anything that is happening right now, you can publish live Stories interspersed with your scheduled ones. Planning ahead also ensures you have a consistent set of high-quality content to post no matter what happens in the future.
One of the best ways to battle low story views is by investing in creating original, exciting, and interactive stories. Your followers are constantly on the lookout for fun ways to spend their time online. So invest your resources in creating content they want by posting polls and quizzes as a way of understanding their likes, dislikes, and attitudes. Make a schedule for your Instagram Stories material to guarantee that you consistently produce high-quality content. Consider the type of content you want to send, your key demographic, and how you can efficiently communicate with them. Customers want brands to supply them with valuable content.
Create Instagram Story material that stands out from the crowd and engages your followers. For example, posting behind-the-scenes photos of future events, new products, or your corporate culture is a terrific approach to pique interest and increase engagement. Instagram users enjoy receiving a sneak peek at new material, and it allows them to engage with your company and learn more about what happens behind the scenes.
Another way of spicing up your content is by reaching out to a relevant influencer for a collaboration. Influencers are a great representation of content creators who generate content that reflects their personal style. They also benefit from a dedicated audience that trusts their judgment.
Connecting with influencers to introduce photographs of your merchandise into their usual life can significantly increase your brand's visibility. While also providing you with useful information on the types of creativity that resonate with their audiences. You can contact creators who match your brand's image and belong to your target market. This increases the trustworthiness and reliability of their reviews and Story updates, and you'll gain a new group of followers. You can always make your Stories exciting with the help of collaboration to enthuse both you and the collaborator's followers.
Shareable material is a terrific approach to reaching new Instagram audiences and indicates to the Instagram algorithm that your message is valuable and so "deserves" greater attention. As a result, prioritize shareable material when considering how to acquire more views on your Instagram Story.
Using tools like the Add Yours sticker to build interactive Stories is a simple way to do so. By using the Add Yours sticker, you have the opportunity of joining a content-sharing train that might reach thousands of new people. So, the subsequent time you see an Add Yours sticker, I recommend that you add your product page to the equation.
Additionally, you can post stories that are exciting announcements, or reshare exciting news within your niche on Instagram. Maintain the mystery! Sharing other content, such as viral Reels you've uploaded, images, selfie videos, GIFs, and everything else you can think of, is an amazing strategy to boost Story views on Instagram. Your Instagram Story views can become stagnant if you keep executing the same things.
Some fun things you can try out to spice up your stories are:
● Create a unique or new background when making your new Story.
● Try to use distinctive fonts and aesthetically pleasing colors that suit your brand identity.
● Color in your new posts and erase some parts of them to create intrigue and direct viewers to a new post.
● Add closed captions to your Instagram stories, this ensures a higher level of understanding from viewers if they can't play any audio.
These are a couple of tips you can use immediately on your Instagram Stories whenever you feel the views stagnating or dropping.
Using stickers to add your own flair is another great way to build an amusing Instagram Story. Some special stickers even allow visitors to communicate with the Story's creator directly. So let's get started with some fun Instagram stickers.
Text Stories stickers also let you write on Instagram Stories photographs and videos. You can also utilize them to provide extra details. Mentions, time and weather stickers, GIFs, and emojis are examples of other types of stickers.
Leverage Instagram Stories to make offers, promotions, rewards, and deals to your followers. Use a shoppable catalog to allow your audience to tap on the post to see descriptions, and prices, and to shop. Use Instagram Stories to promote a limited-time offer you've offered for your brand. This might assist you to promote your greatest products and enhance website referral traffic. This function could assist you in promoting your top products while also improving IG visits to your website. This is how you can use Shoppable on Instagram:
● To create a shop, use Commerce Manager or another similar compatible platform.
● Choose a checkout method by deciding where you want clients to finish their transactions.
● Checkout on Instagram is suggested for US-based businesses because it allows customers to purchase your products directly from Instagram.
● Pick the Instagram company account you wish to be affiliated with your shop and select distribution channels.
● Select the product catalog you wish to utilize in your shop to begin adding products. You can build a catalog if you don't already have one.
Another way to boost views and encourage interaction is by offering a Give-away or collaborating with another brand in a similar niche for a give-away. Holidays are the perfect time to create such offers, events, and giveaways for your Instagram followers. There's nothing like a festive holiday to get people excited. Holiday giveaways are attractive because they build on an annual tradition that people look forward to. This generates excitement, which is great for generating the largest number of contest entries.
Finally, another way you can show your appreciation and love for your followers is by featuring their reviews, accounts, and photos of them using your products on your Story. This practice encourages your followers to share the content and makes them feel appreciated and in turn interact with your brand more often. A simple shoutout to a follower who's engaged and interested in your brand can push them to buy your product.
This brings us to the end of this section, but before you finish reading this blog post, let's go through some of our key takeaways.
If your Instagram Stories views are decreasing, don't panic. There are numerous strategies to improve the views and interaction on your Instagram Stories schedule. Because you'll be providing compelling content to your audience, the tactics listed above will help you achieve actual Story views. Some tips and tricks to keep in mind while posting are:
● To figure out where you stand, go over your existing analytics.
● Create high-quality material and original content concepts for your Stories.
● Post Stories on a regular basis to stay current, and use stickers to make them more entertaining.
● You should also use Stories to promote deals and offers, which will increase engagement and views.
Instagram Stories enable you to keep in touch with your followers. They boost your general Instagram engagement by increasing your exposure and allowing you to receive immediate responses from your customers. Avoid utilising dubious tactics like bots or engagement plugins, since they could result in an Instagram shadowban. Instead, cultivate your community by properly developing and posting Stories consistently and creatively.