Marketing Agreement Template | Awesome Sign

Marketing Agreement Template

A marketing agreement is a document that all parties involved sign that outlines the scope of work to be done as well as any responsibilities and expectations the company has of the marketing firm.

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Backbone Elements of a Marketing Agreement?

If you're a business owner, you probably have an endless list of duties to complete on any given day—and activities related to marketing your company can take up a large portion of that list.

While there are numerous tools available to assist you in understanding how to establish a marketing plan and conduct your marketing for your company, it is often preferable to leave it to the subject matter specialists. This entails hiring a marketing firm or consultant to handle your small business's marketing on your behalf.

While working with an outsider on something so important can save up a lot of time—not to mention allow the pros to do what they do best and market your business—working with an outsider on something so important requires you to think through the logistics.

You'll need to draft a marketing agreement in this situation.

What Makes a Good Marketing Contract?

A marketing agreement is a document that all parties involved sign that outlines the scope of work to be done as well as any responsibilities and expectations the company has of the marketing firm.

A marketing agreement is a written instrument prepared by one party for the benefit of the other. All parties concerned have agreed to it. All marketing effort done by the outside firm or consultant is included and described. In terms of scope, everything is clear.

A marketing agreement, like any other business contract, outlines what is anticipated of the hired marketing firm or consultant, as well as the scope of work for which they were recruited. It's a legal document that explains why a marketing agency or marketing consultant was recruited in the first place. It serves as a record of what all parties have agreed to, and it goes into great detail about details like payment, timeline, and deliverables.

It also acts as a written record that protects all parties by clarifying who is responsible for what and when. Because the marketing agreement explicitly describes the scope of the project, the firm cannot erroneously claim that the marketing agency did not keep half of the bargain.

What are the Salient Features of the Marketing Agreement?

A marketing agreement, unlike other types of business contracts, does not have a clearly defined framework that must be followed. Some components will appear in the majority of agreements, but no one structure will be used by all businesses.

As a result, all marketing agreements will include a discussion of payment conditions, timelines, and some articulation of the marketing agency's job. A section addressing legal issues such as copyright protection, nondisclosure, and other terms relating to a company's proprietary information may also be included.

A marketing contract will almost certainly include information on what the parties will do if the agreement must be terminated early, as well as a clear definition of success so that the firm can assess whether or not the marketer has effectively completed the task for which they were recruited.

It's a lot easier to create a marketing agreement if you have a template to work with.

Even if you use a template, you'll need to tailor your marketing contract to your situation, industry, and business, and the amount of work you're hiring an external marketer to do, so go over the different components of a marketing agreement to make sure you've covered everything.

There are certain points that need to show their availability in the agreement to make it look genuine and authentic. Let us discuss each one of them point by point below:

  1. The exclusive aspects of the document should be put down in the agreement. Typically, a contract gives the marketing agency or consultant exclusive rights to undertake marketing, public relations, and other related services for the business or product for the period of the contract.

That is, if a small business hires a marketing agency to promote a new product, the marketing agreement will state that no other marketing agencies will be involved in marketing the product for the stated period of time.

This entails precisely identifying the client (the company) and the consultant (the agency or marketer), as well as outlining the project's duration or scope and stating that no other agency will be employed during that time period.

  1. All the necessary specifics regarding the timeline should be well explained and clear in the agreement. A marketing agreement must have a timeline. For starters, the agency or consultant will most likely be employed for a set period or to promote a specific product or service, and they will not have exclusive rights to perform the business's marketing indefinitely.

As a result, a marketing agreement must have a clear schedule that is agreed upon by both the client and the consultant. This usually takes one to two years, although it varies depending on the needs of the company.

  1. All sorts of expenses should be along with their dates ioned sequentially in the agreement. Here's where the guts and bolts come into play: how much will it cost to hire the agency or consultant in total, and how and when will they be paid?

This portion of the marketing agreement should spell out the total amount due as well as any payment plan information. As an example, this may include an explanation of monthly payments, as well as a clarification of total the ay the the the pfront Prior written approval of payment terms is required.

  1. Any detail specifically related to protection is which the agreement is supposed to be made should be mentioned in the agreement. Take some time at the start to write down the specifics of the project you want to employ an outside marketing business to complete, as you'll incorporate that information into the contract.

What kind of work are you planning to hire them for? Are they creating a comprehensive advertising and marketing strategy for your entire company or just promoting a single new product? Is a well-structured social media campaign, PR outreach to local media, paid to advertise, and so on something you're interested in pursuing?

Fill in the blanks with the necessary information. Remember that a marketing agreement acts as a record of your expectations, so getting on the same page with your selected agency about what you anticipate from them provides you the best chance of having a successful working relationship.

  1. The time when the agreement is completed should be mentioned in the document you'll need to explicitly write out when the various components of the project are due, how long you plan to work with the agency or consultant, and any other date-specific information, as I said previously.

So, if the project has specific deliverables that must be finished by a certain date, make a note of them here, as well as the relationship's overall timeframe (a one-year contract, two years, and so on).

  1. Any disclaimers under law, insurance information, nondisclosure terms, or other material of a similar nature should be mentioned in the document.

Certain laws may need to be covered in terms of your marketing agreement, depending on your sector. There may be a discussion about taxes and who will pay what. Also, if applicable, make sure to include any insurance information.

If your company relies on sensitive intellectual property or proprietary information, you may need to include details on how it will be handled. This could involve a discussion about property ownership, such as who owns existing components of your company and who will own anything developed by the marketing agency or consultant during their time with you.

You'll also need a section on confidentiality if you require your contracted marketer to sign a non-disclosure agreement. This normally appears as a declaration that a signed non-disclosure agreement exists, rather than the actual agreement itself, which you will have to sort out at a later date and through a separate arrangement.

What are the Advantages of Having an Agreement?

  • Accountability: The roles and responsibilities of all parties involved are clearly stated.

  • Clarification of scope: Everyone will have a clear understanding of the project's scope, resulting in a productive working relationship.

  • Reduced risk of miscommunication: If everything is stated upfront, you're less likely to disagree about when payments are due or when the project will be completed.

  • A written consent: If the relationship does not work out, you will be safeguarded by the fact that you have a written record of all that was agreed upon by all parties involved. You can always resort to the applicable law if there is a disagreement.

Let us turn to the other side of the coin and discuss the disadvantage of an agreement. The disadvantages of making an agreement are:

  • It takes longer to reach an agreement than it does not: Clearly, creating a marketing agreement takes more time and effort than skipping the process totally.

  • Things can still fall through the cracks: While you may try to cover all of your bases, it's true that protecting oneself from all conceivable undesirable consequences is not always possible.

  • Some agencies or consultants may be hesitant to sign anything so formal: There are individuals who may object to signing what appears to be a formal contract.

Finally, while some agencies or consultants may refuse to sign a marketing agreement, this should not be taken as a red flag; rather, it should be taken as a warning sign! The truth is that a marketing agreement protects both the small business and the hired marketer, so having one in place from the beginning is in everyone's best interests.

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Marketing Agreement

You are entering into a marketing agreement on____________________ .(enter due date) along with and between____________________________________(enter client's name) situated at________(enter location) and the _____________________________________(marketer's name) situated at _______________________________________________________________________(enter location)

WHEREAS, the Client requires assistance with marketing; and

As a result, the Marketer is qualified to provide such services;


Services. The Marketer is engaged by the Client to provide the following marketing services (the "Services"):

Fees. For the Marketer's provision of the Services, the Client agrees to pay the Marketer the following fee. Payment must be made according to the schedule outlined below.

Service cost: ______________________________________ .

Agreement fulfillment cost: ____________________________ .

End of service cost:________________________________ .

Cost and delivery of cost: The Marketer may incur costs that are not covered by the Services price. The Marketer will keep a detailed record of all expenses incurred in the course of providing the Services. Every ________ days/upon completion of the Services, the Marketer will provide an invoice to the Client for these expenses, along with receipts.

Any purchase exceeding ______$ shall require a written permission done by the client.

Within ______ days the invoice should be paid. Either directly or by electronic payment method.


  • Agreement term is effective from____________________(enter date)

  • Either Party may terminate this Agreement at any time by giving the other Party written notice. Except in the case of Contractor's breach of this Agreement, where Contractor fails to cure such breach upon fair notice, the Client will be responsible for payment of all Services performed up to the date of termination.

  • Confidentiality. In order for the Marketer to complete the Services, the Client may be required to share proprietary information with the Marketer, such as trade secrets, industry expertise, and other private information, during the course of this Agreement. At no time will the Marketer divulge any of this confidential information. At no time will the Marketer use any of this private information for his or her own personal gain. Even if the Agreement is terminated by natural termination or early termination by either Party, this clause remains in full force and effect.

  • No Exclusivity: The Parties recognise that this Agreement is not exclusive. The parties agree that they are free to enter into future agreements of this nature with other parties.

  • Contractors who work on their own. The Marketer is offering the Services under this Agreement as an Independent Contractor, not as an employee, according to the Parties. The Client and the Marketer do not form a partnership, joint venture, or any other fiduciary relationship as a result of this Agreement.

  • Rights of Ownership: During the length of this Agreement and for the purposes of the Project, the Client retains ownership of any proprietary information it supplies with the Marketer. This confidential information belongs to the Marketer, who has no rights to it and may only use it to execute the Services. The Client will own the final marketing services once the Agreement is completed. While the Marketer will personalise the Client's marketing materials according to the Client's preferences, the Client understands that marketing materials have a common structure and foundation. Any and all template designs generated by the Marketer previous to this Agreement remain its property.

  • Unless the Parties agree otherwise in writing, neither Party can waive any provision of this Agreement, or any rights or duties under it. Any provision, right, or obligation that is waived must be agreed upon in writing.

  • Law of your choice. The Parties agree that the State and/or Country in which the tasks of this employment agreement are expected to take place will govern this Agreement. This Agreement shall be governed by __________________________________(enter state of legislation) legislation if the duties of this Agreement are to be performed in several States and/or Countries.

  • Limitation of Liability: None of the parties shall be liable to any other parties or any 3rd party for causing damages coming from any part of the agreement. It includes, but not limited to, any loss of revenue or predicted/anticipated profit or lost business. It also includes any cost of delay or failure of delivery, which is not related to or have any direct result of one party.

  • In the event of a disagreement, the parties agree to try to resolve it through good faith negotiations.

  • If a dispute cannot be resolved via good faith negotiations, either Party may seek mediation or binding arbitration in a forum mutually agreed upon by the parties.

  • The successful Party will be entitled to its legal fees, including but not limited to attorneys' fees, in the case of arbitration and/or mediation.

  • The Complete Agreement. The Parties acknowledge and agree that this Agreement contains the entirety of their agreement. If the Parties wish to update, add, or otherwise modify any terms, they must do it in writing and both parties must sign it.

  • If any term of this Agreement is found to be invalid or unenforceable in whole or in part, that provision will be severed from the rest of the Agreement, and the remaining sections will remain in full force and effect as valid and enforceable.

  • All notices under this Agreement must be sent either certified or registered mail with return receipt requested, or by e-mail with return receipt requested.

All the concerned notice shall be sent by the following way

Party 1(client)

. _______________________

Party 2(Marketer)

. _______________________

Sign the document

Client Signed: ________________

Name: ________________

Date: ________________


Signed: _________________

Name: ___________________

Date: _____________________