Best Times to Post on Social Media in 2023

You must post in accordance with your audience's social media usage habits if you want to give your brand's followers a tailored experience. When done properly, there is a greater likelihood that they will see and interact with your content on social media. The studies we mention in this article can be a wonderful place to start when planning your publishing schedule on various platforms. For instance, some studies can be helpful if you are creating a brand-new social media presence and do not possess any of your personal data to work with. However, they do not constitute a winning formula that can be duplicated. Explore the reasons as to why these might be excellent times to post rather than just taking the optimal times from the research.

To ensure that the majority of your community sees your posts on social media, it is crucial to connect with people within the initial hours of posting. Additionally, determining the best posting times for your business can help with that. These are effective posting hours, to begin with if you're new to social networking sites and don't have a lot of previous publishing data or community insights to work with.

However, these time periods are quite general. You should adjust your posting frequency as your profiles get bigger to better match the habits of your target audience. The problem with this is that while your demographic is specific to you, the data encompasses organizations and people from other places and sectors. It's difficult to say whether your company would benefit from the typical optimal time to publish for a variety of businesses. Moreover, It's crucial to remember that most of these studies asked respondents to report in their own time zone before we go into the specifics of each platform. As you evaluate the data and consider how it relates to your brand, keep this in mind.

Best Time To Post on Instagram

Every month, 1.22 billion individuals use Instagram. In case it isn't already obvious, Instagram is extremely popular. However, that's still just half the number of individuals who visit Facebook and YouTube each month. The majority of Instagram's viewership is between the ages of 18 and 34. In fact, about 60% of Instagram's viewership is made up of this critical group. 59 percent of adults in the United States use Instagram daily, with 38 percent of those users visiting many times each day. So, give them something to engage with while they're there: make sure you're posting new content regularly.

If brands want to interact with particularly young users on Instagram, they ought to have high-quality, on-trend content. Unfortunately, the majority of people won't find it if you don't publish content at the appropriate moment.

Businesses must determine what to publish and the best time to do it because the platform is becoming more competitive. Corporate accounts might have a higher chance of attracting users during their morning scroll by posting early. In certain regions, it may benefit you to post at the exact timings that increase your visibility. If you fail to figure out your best posting times your account is less competitive as a result.

So, when should one post on Instagram to ensure that it is seen?

And which day of the week receives the most likes? has the greatest number of comments, saves, and shares?

Point to note: Something to keep in mind is that posting at the appropriate time isn't the only factor that contributes to the growth of your profile. First, focus on establishing a sound plan, upload content frequently, follow a schedule, and share more videos. The Instagram algorithm is increasingly prioritizing video content over in-feed pictures, so make more video content if you want to boost your growth.

With that being said, let's get into some of the best times to post content on Instagram and how you can figure out when you're receiving the most engagement.

What is the Best time to post on Instagram?

Each company's biggest opportunity for Instagram posting varies a small amount. This is because each small business or social media brand targets a diverse demographic with different attitudes and behaviors. Marketers on social media can use distinct recommended practices to achieve wonderful outcomes across the board.

Publishing when your target demographic is online is essential because the Instagram algorithm gives preference to timeliness. In other words, a recent post will likely be higher on the feed than an outdated one if everything else is constant. Outside of that, it's also crucial to be clear about your marketing objectives and to follow a consistent schedule on Instagram. So before we get into the best posting times, let's look into some practices you should follow when posting content on Instagram.

1. We discovered that midweek and throughout working hours, Instagram users are most inclined to engage with posts. That makes complete sense; it's the ideal opportunity to pause the office or college and scroll.
2. The second factor is how useful your posts are. This isn't only referring to whether or not the stuff you're presenting is appropriate for your audience. Does the type of information you're producing at the time of day you're publishing it make sense to your online audience?
3. For example, if you're a food blogger and want to post a recipe for a nutritious smoothie, it wouldn't be very logical to post that late at night. Similarly, posting any topical content should take place at the right time and day.
4. Instagram Insights now let you know the approximate age range in which your followers belong, but the data isn't very particular and you don't know anything about their consumption patterns. These elements are crucial because they both affect how people behave on social media.
5. For example, a 20-year-old university student will use Instagram substantially differently from a 40-year-old dad. Therefore, if the majority of your audience is between the ages of 25 and 35, you will need to speculate some of their inclinations and test different publishing times.
6. If you look at your insights, you'll discover that Instagram also shows a graph of the behavior of your followers on various days of the week. There are some days when a larger percentage of your community is available and active. The optimal time to publish on Instagram will be determined by this along with the kind of content you're uploading.
7. For example, it makes little sense to share an educational video or picture on a Saturday, when the majority of your audience is resting and enjoying the company of their loved ones. So you should write such a post for Monday or Tuesday instead of posting informative or inspirational content on the weekend.

With that, we reach the end of the best practices section, let's move on to some of the best times to post online according to different research studies!

Best Time To Post on Instagram

1) Best Time To Post on Instagram according to Sprout Social's Data

Image Credit: Sprout Social

In 2022, Sprout Social, a social media optimization service, examined consumer data to determine the hours of the day when Instagram posts receive the highest response. The findings of the study are displayed in the chart below. They discovered the following for the ideal Instagram posting times:

• Thursday and Friday 10 a.m. to noon,
• Tuesday and Wednesday 10 a.m. to 2 p.m.,
• and Monday at 11 a.m.

They also discovered that Tuesdays and Wednesdays are generally the best days to post on Instagram. Additionally, they observed that weekday midday interaction became denser, with peak hours falling between 10 a.m. and 1 p.m., but evenings on weekends continued to offer more possibilities for engagement. They also went into an industry-specific breakdown of the best timings for each sector. This is a list of the best times to share content for different industries in the US:

• Tuesdays at 10 a.m. are the optimal times to post on Instagram for educational pages.
• Thursdays at 7 a.m. are the optimal times to post on Instagram for health.
• Wednesdays at 6 a.m. are the ideal days to post on Instagram for finances.
• Sundays between 3 and 4 p.m. are the optimal times to post on Instagram for consumer products.
• Thursdays at 11 a.m., Fridays at 10 a.m., and 3 p.m. are the optimal times to post on Instagram for hospitality.
• Tuesdays between 10 and 11 a.m. are ideal for posting on Instagram for the press.
• Wednesdays from 10 a.m. to noon are the optimal times for eateries to post on Instagram.
• Wednesdays at 8 a.m. and Fridays at 10 a.m. are the best times to post on Instagram for IT.

With that, we've reached the end of Sprout Social's research study, let's get into another study by the Instagram Marketing platform Later.

2) Best Time To Post on Instagram according to Later

Later, a top Instagram promotional tool began researching when to publish on Instagram in 2018. To discover the optimal time to publish on Instagram, they combed through 35 million photos (excluding Reels and IGTV) and published their results in August 2021. These are the ideal times to post on Instagram, based on their data.

• 6 a.m. is the ideal time to post to Instagram.
• Saturday and Sunday are the greatest days to post on Instagram.
• Sunday morning at six o'clock is the ideal moment to post on Instagram.
• Wednesday before 10 AM and 4 PM and Thursday from 9 PM and 11 PM are the worst days and times to post on Instagram.

Image Credit: Later

The ideal times to post in local time across many time zones is another intriguing area of inquiry. Later discovered that the following times were ideal for posting for various regions:

• 6 AM–8 AM (Central) for the US and Canada
• 12 AM–6 AM (Western – PST) in the US and Canada
• 4 am to 6 am in the UK
• 4 AM in South America
• 6 p.m. to 8 p.m. in Western Europe:
• 6 a.m. in Africa
• 5 a.m. to 7 a.m. in Eastern Europe
• 3 a.m. in the Middle East and South Asia
• 11 PM to 4 AM in East Asia and Southeast Asia
• 11 p.m. to 2 a.m in Australia

The reasoning behind this data is quite straightforward: by publishing earlier in the day, accounts profit from fewer competitors in the market. Worldwide, the majority of posts are shared between 9 AM and 1 PM each day. Additionally, by posting sooner, profiles can also capitalize on traffic from different users during their initial scroll of the day, even if that occurs several hours after the post was uploaded. They claim that by posting early each day, irrespective of when your demographic uses the app most frequently, you give your product the highest chance of being noticed by them.

3) Best Time To Post on Instagram according to HootSuite

Similar to Sprout Social, social media management software suite, Hootsuite posts when the interaction is at its highest. They divide it as follows:

Image Credit: Hootsuite

• Monday at noon is the ideal time to post on Instagram.
• Tuesday at 9:00 AM is the ideal time to post on Instagram.
• Wednesday at 11:00 AM is the ideal time to post on Instagram.
• Thursday at noon is the ideal time to upload to Instagram.
• The ideal time to post on Instagram on Friday is at 2:00 PM.
• The optimum time to post on Instagram on Saturday is at 9:00 AM.
• On Sundays, 7:00 PM is the ideal time to post to Instagram.

HootSuite does a combination of the first two companies, they agree that posting early is beneficial. But they also urge users to figure out when their audience is active and online. Because posts are not displayed in sequential order on Instagram, publishing when your following is online can have a big impact on engagement. Barely 10% of your followers can view your post on Instagram following the 2022 algorithm upgrade.

Because of this, Instagram prioritizes users who can maintain a high level of activity and engagement among their followers. The secret to success, while your target or potential audiences are online, is to publish frequently with outstanding quality. An Instagram calendar or schedule is something you need to consider creating to keep up with such content demands.

But bear in mind that you can post more frequently than usual provided your material is high-quality and useful to the target audience. Instagram users, however, may become irritated with marketers if they publish numerous images from a particular event hastily. It's regarded as a current form of spam and may suffer from Instagram's algorithmic consequences.

The ideal way to upload many photographs is to use an Instagram carousel to combine them into a single post. By doing it in this manner, you can deliver quality material and upload a post at a time that is most convenient for your audience while avoiding spamming them. Now that we've covered some of the best timings to post and the do's and don't's of posting, let's get into how you can figure out your perfect posting times.

Key Takeaways

First, decide whether you want to increase brand exposure or user engagement. According to your objectives, you might take a different strategy for scheduling your Instagram content. Additionally, your Instagram insights and statistics are your best source of knowledge for determining the optimal times to post. Access to data on overall reach, exposure, website clicks, account views, and interaction on Stories, Posts, and Reels are made possible via your profile analytics.

You may use this data to gain insightful tips and knowledge on the best times to publish on Instagram to reach your target audience. Therefore, you must extract your audience data from your Instagram account in order to identify when is the optimum moment for you to publish. Even with all the information available, it can be impossible to keep ahead of all the constantly shifting variables in online marketing.

A robust scheduling tool is your best hope for getting Instagram timing correctly. You can schedule posting times for each day and post in advance using suitable scheduling software. You'll find it extremely helpful to use a scheduling tool to keep track of the diverse time zones and busy periods.

Best Time to Post on LinkedIn

Since its founding in 2002, LinkedIn has developed from a simple site for posting resumes and looking for jobs to a stronghold for constructing professional brands. Unlike other social media websites, LinkedIn focuses primarily on career-building, occupational networking, and debates pertaining to key industries. Users interact largely during the workday on this professional platform.

Due to this, LinkedIn is the best network for B2B businesses looking to advertise and promote their goods. Determining when to promote on LinkedIn can enable you to connect with your audience at their most engaging and active times. According to statistics, 91% of leaders say they turn to LinkedIn primarily for content that is relevant to their careers.

However, it is also apparent that the platform's barrage of traffic might keep your work out of the forefront from your average reader to the platform's approximately 300 million monthly active members.

Unfortunately, determining the ideal moment to post on LinkedIn can be challenging. Recency is an essential aspect of sites like Instagram and Facebook when posting. But the LinkedIn algorithm prioritizes quality, relevancy, and popular trending posts over how new a piece of content is. The fact that material on LinkedIn often has a lengthier shelf life compared to other sites should also be kept in mind when you create content.

That said, there isn't any generic strategy you can use to be successful when posting on LinkedIn. Each person has a diverse demographic with distinct browsing habits. This is why the first step towards posting or promoting content on LinkedIn effectively is to analyze your unique audience. Analyzing your account information is the most dependable technique to discover your own best time. Thankfully, much like Facebook, Instagram, and Twitter, LinkedIn offers a site-specific analytics tool.

LinkedIn analytics gives you access to more detailed information about your profile. But you must understand how to use this remarkable tool successfully in addition to what it does to reap its benefits.

In this section, we'll explore the best times to post on LinkedIn, how frequently you should post and how you can use the LinkedIn analytics tool to better understand your audience's preferences and needs.

When to post content on LinkedIn

Given that LinkedIn is a professional platform, it would be most logical to post any kind of content during business hours on weekdays. The majority of LinkedIn users browse during the workweek. Therefore, it makes sense to promote your content during the workweek rather than on Saturdays and Sundays. Since users don't frequent this platform very often, you will be able to connect with the majority of your demographic by publishing 20-25 times each month.

As a result, publishing once each weekday should be sufficient. Keep in mind that you do not want to be perceived as overly salesy or spam your audience. Additionally, there is an implicit rule that states that it is often preferable to publish less frequently but with information that is

more helpful to the audience than to post more frequently but with subpar content.

Furthermore, you undoubtedly want your B2B organization to be recognized and appreciated, so ensure your content appears refined and professional at all times. Learning how to upload an article on LinkedIn can also help you enhance your chances of being seen in addition to your regular posts. Currently, posting on LinkedIn often has three purposes:

• It keeps people informed and upholds your company's reputation.
• As a situational lead generation tool, it is leveraged as a lead magnet to draw visitors to your account.
• Last but not least, it functions as a lead nurturing solution

Posting on LinkedIn for greater sales conversions and pr does not necessarily depend on time alone. Rather it emphasizes creative, engaging, and meaningful information instead of a large quantity of content. In the next section, we'll explore the ideal posting timings according to different social media solutions research.

1) Best Time To Post on Linkedin according to Sprout Social

The following are the ideal and ineffective times to post on LinkedIn, according to Sprout Social:

Image Credit: Sprout Social

• Tuesdays from 10 a.m. to noon are the optimum times to post on LinkedIn.
• Wednesdays and Thursdays are the ideal days to post on LinkedIn.
• Saturdays and Sundays are the worst days to publish on LinkedIn.

LinkedIn interaction patterns continue to mirror the US workweek, which is not unusual for a social media company with a corporate focus. Peak engagement periods are more clustered throughout the middle of the workday and don't last as long as they did in the past. Due to a huge decline in activity over the weekend, you are less prone to see views on your LinkedIn posts.

2) Best Time To Post on Linkedin according to Hootsuite

Hootsuite does not offer such a detailed analysis of the best and worst times you should post content on LinkedIn. They found that Tuesdays and Wednesdays at 9:00 AM are the ideal times to publish on LinkedIn.

When the social media team at Hootsuite examined their posting data, they discovered that the workweek is the ideal time to post. They stated that users should publish on LinkedIn between 8 and 11 AM PST on weekdays. Mornings, lunchtimes, and evenings also give chances for you to experience improved performance. In addition, they claim that the pandemic has caused numbers to be a little more irregular and dispersed throughout the day.

3) Best Time To Post on Linkedin according to Later

Later recommends, that users should first cater to their followers based on their unique timezones. ‘One of the first steps in determining your brand's best time to post on LinkedIn is to figure out where and within what time zone your audience is situated.

By checking your LinkedIn Analytics, you can determine this information. Visitor Analytics provides insight into those who are viewing your page. Whilst Follower Analytics provides statistics on visitors who have already become followers. These two dashboards are fairly crucial for determining when to post. They'll assist you in finding a middle ground that appeals to both your fans and visitors. For instance, are there any periods of the week where you notice particularly high engagement? Do the bulk of your following and users work in a particular area? Once you get the answer to these questions, you'll have a much clearer idea of when to post your content on LinkedIn.

4) Best Time To Post on Linkedin according to Coschedule

The following times and days are listed by Coschedule:

• The top five times of day to publish on LinkedIn are 10:00, 11:00, 12:00, 2:00, and 3:00.
• The weakest hours of the day to publish on LinkedIn are 3 a.m., 10 p.m., 11 p.m., 12 a.m., and 4 a.m.
• Tuesdays, Thursdays, and Wednesdays are the top 3 days to post on LinkedIn.
• Saturdays, Mondays, and Sundays are the three days where you must avoid posting any content on LinkedIn.

Image Credit: CoSchedule

Coschedule also provided a comprehensive breakdown of the best posting times for each industry. Some of which are:

• B2C Businesses: During peoples' lunch breaks from the office is the perfect time to connect with them on LinkedIn.
• B2B businesses: Engaging employees before work, at lunchtime, and during their evening commute may yield the best results because B2B audiences are more professionally oriented than larger B2C audiences.
• IT or Software Businesses: Employees in the software industry are best reached beforehand or during the lunch hour when they are not engrossed in their work.
• Healthcare Organizations: Compared to other industries, healthcare shows mid-morning to early afternoon among the most productive times.

Finally, the resounding statement all these articles make is that LinkedIn marketers must analyze their brand's specific account to determine their optimal posting schedule.

In the next section, we'll explore how you can find your ideal posting times on LinkedIn.

How to use LinkedIn analytics

Monitoring LinkedIn analytics should be a key component of your marketing on this social network if your organization uses it for business. This is so that advertisers may measure various social media indicators and provide feedback on their successes. You may view Follower stats in the LinkedIn app's Analytics section to see when your admirers interact with your updates the most. The days and hours that your followers are active on LinkedIn can be viewed using this.

• Logging into your LinkedIn account is the first step to accessing the LinkedIn statistics dashboard.
• Access your LinkedIn company page.
• Keep in mind that only page admins or, at the very least, those with "analyst" access can see page analytics.

Visitors, Updates, and Followers are the three items in the Analytics menu that appear on the top bar when you access your LinkedIn Page from the administrative view. You can learn where your target demographic resides, what kind of business they are in, or what kinds of jobs they hold.

Additionally, you have a variety of metrics to pick from, including impressions, engagement rate, likes, and more. Sadly LinkedIn Analytics won't tell you which time of day your intended audience is browsing. Therefore, it will entail more research for you to learn how to publish effectively on LinkedIn than it would for other platforms.

Depending on your demographic information, we suggest concentrating on experimenting with various content types and timeframes.

Key Takeaways

While timing is an important factor when it comes to posting content on any platform, we strongly believe that quality comes first. To keep your LinkedIn posts more interesting, publish high-quality content during 10:00, 11:00, and 12:00 in the intended audience's time zones. With LinkedIn's increasing capabilities, it's essential to share your information when your community will connect with it the most. The final stage is to post at those hours after you have a clear grasp of when your LinkedIn connections are most engaged. Scheduling your LinkedIn updates for your specific best times is the ideal method to accomplish this task.

Best Time to Post on Twitter

According to studies, the number of monthly active users on Twitter will reach over 340 million by 2024, up from about 290.5 million in 2019. Twitter continues to be one of the top social networks in the world and a well-liked marketing platform. Twitter is changing. Businesses can now captivate their consumers with creative GIFs, story-like threads, and Twitter discussions. Twitter was formerly the domain of sharp one-liners and punchy zingers.

Not only are there a tonne of millennials on Twitter, but they also use digital platforms more regularly to find new products. In fact, according to recent research, because they represent a sizable market, millennials and Generation Z are the most attractive target audience for many businesses. Twitter is so well-liked among marketers for another reason: Customers truly want to connect with brands.

Recent studies show that 74% of consumers who follow micro and midsize enterprises on Twitter do so in order to receive notifications about upcoming items. Additionally, 93% of Twitter followers intend to make a purchase from an SMB, and 69% of consumers have already purchased a product from one. Nearly 50% of people who follow organizations and enterprises are also more likely to browse their websites.

As a result, many of your Twitter followers will also visit your website and make purchases to support your company. More than just making your company appear more popular, Twitter audience growth has many other benefits for your business. It makes it easier for prospective clients to believe in your business. Your position within your business is better established online as well. Moreover, it demonstrates to your clients, potential clients, and even rivals that you are a brand that means business.

This is why knowing when to publish your posts on this app becomes all the more crucial for your brand. Twitter followers have a voracious appetite for content when compared to most other platforms. Moreover, the chronological feed is back in the picture as a result of a new tweak to the Twitter algorithms, making the timing of your tweets more significant than ever.

Like other social networking sites, Twitter has been operating its feeds on an activity or popularity basis rather than reverse chronology since 2016. But as a result of user criticism, Twitter now enables users to quickly swap their feeds from "Top-ranked tweets" to "Latest post tweets." With Twitter, you must think about more than solely what you're publishing because it is an ever-evolving social media platform. Finding the perfect time to tweet and upload the relevant content at the opportune moment can also be a little challenging. You must be aware of the ideal Twitter posting periods if you want to maximize the results of your Twitter marketing efforts.

When you know when to tweet, you may work smarter by concentrating on a few high-quality articles that are placed strategically throughout the day rather than just tweeting a lot. We'll discuss how to choose the ideal timeframe to publish tweets in this section.

What is the ideal time to tweet?

Twitter currently uses a reverse-chronological interface, as we've previously mentioned. Twitter users who adhere to a reverse-chronological feed can view tweets as they are being published. However, there is a catch! More current tweets would eventually take their place at the top of the feed as time went on. Because of this, you should post your tweet during a time when the majority of your community is online or plan it for a suitable time.

People can view tweets based on their choices, such as the top tweets or the most recent tweets. So, switching from an engagement-based feed to a chronological one is certainly an option. All Twitter members, notably those who use the platform for business, must choose their own personal optimum time to tweet in light of this.

This section focuses on assisting you in choosing the ideal time to tweet so that you may generate the most interactions during the first few hours after publishing. Let's start by learning the ideal time to post on Twitter to accelerate your Twitter marketing objectives.

1) Best Time To Tweet on Twitter according to Recurpost

According to Recurpost's research, these are the ideal timeframes to post content on Twitter:

• Monday's ideal tweeting window is from 8 AM to 4 PM.
• Tuesday's prime tweeting window is from 9 AM to 4 PM.
• Wednesday's golden tweeting window is from 8 AM to 3 PM.
• Thursday's optimal moment to tweet is between 9 AM and 12 PM.
• Friday's peak tweeting window is from 8 AM to 1 PM.
• Saturday between nine and ten is the best time to tweet.
• Sunday's best moment to tweet is from 9 AM to 12 PM.

You may increase your reach and exposure by tweeting during specific optimum times to tweet. According to their research, the optimal times to tweet for the most visibility are when:

• The majority of clicks come from tweets posted between 2:00 and 3:00 in the morning.
• Every post receives the most clicks between 2:00 and 4:00 a.m.
• You will receive the smallest number of tweets in the morning, between 9:00 a.m. and 1:00 p.m.

The ideal times to publish on Twitter are often from 9:00 am to 4:00 pm, and the ideal days are Wednesday and Friday.

According to their studies, there are specific periods throughout the day when tweets get a lot of favourites and retweets. The optimal times to tweet for retweets and favourites are as follows:

• In the US, the hour of 9:00 p.m. receives the most favourites and retweets.
• Retweets and likes are most common between 8:00 p.m. and 11:00 p.m., peaking between 9:00 p.m. and 10:00 p.m.
• At three in the morning, there is the least activity in terms of favourites and retweets.

Before you go ahead and follow these exact hours, remember there isn't a single optimal moment to upload a tweet if you don't do your own account-specific research. The optimum time of day to tweet depends on a variety of criteria, including your target audience, nature of the business, goal, and more.

2) Best Time To Tweet on Twitter according to Sprout Social

Sprout Social's study shows the following timings as the best and worst hours to Tweet:

Image Credit: Sprout Social

• 9 a.m. on Wednesday and Friday is the best time to tweet.
• Twitter's ideal posting days are Wednesday and Friday.
• Saturday is the worst day to post on Twitter.

According to Sprout Social's findings, in comparison to last year, Twitter's peak engagement hours have changed dramatically. They are now much more focused on the middle of the weekday mornings and afternoons. This can indicate a stronger focus on breaking news and information as well as a demand for entertainment provided by trending Tweets and memes. As a substitute for dialing customer assistance, several businesses use Twitter as a component of their customer relations strategy.

Sprout Social also offered an in-depth look at different industries and their unique ideal posting hours and days. Let's look at some of the most prominent ones on the list:

• The optimal time to tweet about consumer products is Tuesdays at 9:00 and Wednesdays at three in the morning.
• Wednesday is the ideal day of the week to tweet about consumer products.
• Mondays between 6 and 7 p.m. are the ideal time to post on Twitter for education.
• The optimal days to tweet about education are Mondays, Tuesdays, and Sundays.
• Tuesdays at 4 p.m., Wednesdays at 4 a.m., and Fridays at 11 a.m. are the best times for the financial sector to tweet.
• Tuesdays, Wednesdays, and Fridays are the best days to tweet about finance.
• The best times to tweet about healthcare are Mondays between 1:00 and 2:00 p.m., Tuesdays between 10:00 and 12:00 p.m., and Wednesdays between 10:00 and 2:00 p.m.
• Tuesdays through Fridays are the optimal days to post on Twitter about healthcare.

The most popular posting period may result from a multitude of variables. Additionally, non-peak hours, when the amount of tweets is lower, may be successful for publishing. If you have a sizable international following on Twitter, you might want to identify the specific region of the world from whence they originate and modify your timetable appropriately.

3) Best Time To Tweet on Twitter according to Hootsuite

According to Hootsuite:

• 42% of American users use Twitter at minimum once a day, per Hootsuite's analysis.
• 25% of Twitter users in America hop onto Twitter several times during the day
• In 2019, people used Twitter for an average of 10 minutes, 22 seconds per visit.

They also claim that Mondays and Thursdays at 8:00 AM are the ideal times to post on Twitter. The research conducted by Sprout Social and Recurpost revealed the complete opposite. The difference in their results could be due to a number of factors. However, generally speaking, Wednesday is the best day to publish on the majority of social media platforms.

These are the three major articles that delve into the best times as well as the worst times to post content on Twitter. The next step though is to figure out your brand's unique posting schedule based on your followers' engagement levels and activity.

You can get a comprehensive picture of your Tweet impressions, account visits, and other engagement metrics using Twitter Analytics. Additionally, you may utilize Twitter Analytics to follow your development over time and develop new posting techniques as you go. You can utilize free Twitter analytics tools to get a clear snapshot of your Twitter profile, which will make your posting process as simple as possible.

Follow these steps to get a view of your Twitter analytics:

• To see a detailed breakdown of your account's engagement during the previous month, visit the analytics area of your Twitter account.
• You may find detailed data on the engagement of your tweets under the "Tweets" section. You can select how far back in time you wish to view your tweets' activity statistics in the top right corner.
• To view the tweet's engagement data for a selected time period, you may also hover your cursor over the graph. You can quickly see how many tweets you've posted and how many organic and paid impressions you've received in a given day.
• You can also view the impressions, interaction, and engagement rates of your top tweets. Here, you can quickly determine the type of information that is most effective for you.
• On the right side, you can see an illustrative reference of the engagement rate as well as clicks, retweets, favorites, and responses.

Taking these many useful insights into consideration will make it easier for you to decide when to post on Twitter.

In short, we can state that it is generally safe to publish your tweets during the following times based on all the data gathered by numerous brands:

Workplace commuting hours are when people leave for the morning shift or return home after finishing their shift. Considering that most people check their Twitter feeds during meals, tweeting during lunchtime is also a smart move. The least preferred days to publish anything on Twitter are the weekends. Most of your readership is typically absent because they are preoccupied with personal matters. Therefore, it's crucial to plan your postings mostly for the weekdays.

A/B test your Tweets for some time to gain a better understanding of the ideal timing to post on Twitter. Construct a spreadsheet and track each tweet's performance there. Record the number of likes, comments, the day and time the tweet was posted, as well as if it was a link, image, or video. Test on several days of the week and at various times of the day. You will clearly understand your individual optimal time to publish on Twitter once you've conducted this study for three to four weeks.

With that, we can move on to the next social media platform's best posting times.

Best Time to Post on Facebook

Maintaining your brand's visibility on Facebook can be difficult if you aren't paying for Facebook advertising. Due to the existing algorithm, which favors posts from friends and relatives, Facebook business posts have a poor organic reach. Facebook's organic activity had decreased by more than 50% over the previous 18 months, according to Buffer. As a result, you must take all the necessary steps to promote your company on Facebook. Posting on Facebook at the ideal times is one of the strongest tactics.

You can interact with and publish updates with your pals, family, and coworkers through the website Facebook. The world's leading social media network, Facebook, is still untouchable. This means that no matter when you post, you truly have little to lose. The best interaction and viewing chances for brands are during the weekdays, evenings, and early morning hours.

There is no doubting the power of Facebook as an advertising jackpot given its status as the platform most frequently utilized by marketers globally and its close to 3 billion monthly active users. Additionally, there is a huge opportunity to draw attention to your brand's content owing to the abundance of interested buyers.

Given its global user base, Facebook posts receive constant interaction. It's crucial to remember that your Facebook audience is what distinguishes your page and postings from others. The native Insight tool on Facebook is excellent for assisting you in determining when to post. You may determine your audience's demographics and location with the support of these insights. You can use the data to better understand the kinds of material your audience enjoys. Your insights will inform you when your demographic is active the most, which is the most critical information for choosing the optimal time to post on Facebook. But it's always good to look at studies and research by other users to predetermine the ideal times to share content on Facebook.

So without further ado, let's delve into some researched answers to the best posting times on Facebook.

1) Best Time To Post on Facebook according to Sprout Social

Sprout Social listed the following information in relation to timing posts on Facebook:

Image Credit: Sprout Social

• Monday through Friday at 3 a.m., Tuesday at 10 a.m., and noon are the optimum times to publish Facebook posts.
• Tuesday through Friday are the optimal days to publish content on Facebook.
• Saturdays are generally the worst day to make a Facebook post.

Sprout Social also listed the best times for different industries to post on Facebook, we've listed some of them in the below points:

• The optimum times to post consumer product content on Facebook are 10 a.m. on Fridays.
• Mondays between 8 to 10 a.m., Tuesdays at noon, Wednesdays at 9 a.m., and Fridays between 9 to 11 a.m. are the ideal timeframes to post on Facebook for higher education.
• The optimal timeframe for the finance sector's Facebook posts is Thursdays at 10 a.m. and noon, Tuesdays and Wednesdays at 11 a.m.
• The ideal time to post about healthcare on Facebook are Tuesdays at 10 and 11 a.m., Fridays at 10 a.m., and Mondays at 10 a.m.
• The optimal time to post on Facebook is on Fridays between 5 and 9 a.m. and on Sundays between 7 and 9 a.m for the media and entertainment industry.

They claimed to have seen an intriguing change when Facebook engagement is highest in 2022. Early in the morning hours currently seem to be in the lead, whereas mid-mornings used to prevail more significantly in prior years, which would match with the US workweek and individuals using the platform on their journeys to a job or school.

Particularly early in the mornings and mid-mornings on weekdays continue to showcase higher levels of engagement and are now much better periods for brands to promote their content. However, when looking at the data, there are selected more "off" hours for Facebook, such as late at night or early in the morning on the weekends.

Remember that the peak times are measured in US Central Time, so the relatively early morning peak engagement times and regular US workday indicate Facebook's vast global community. Why does this matter? Facebook tends to present possibilities for companies to implement a multi-location or global social media marketing strategy.

2) Best Time To Post on Facebook according to Later

The ideal time to share content on Facebook falls between the hours of 6 am and 12 pm PST, according to the social media team at Later. Instead of emphasizing a particular timing that works everywhere, they focused on the location of Facebook users. Additionally, you should refrain from posting while your audience is not online.

These may be long weekends or hours during the night when your audience isn't as likely to be browsing through the app. In other words, boosting the possibility that followers actively see and interact with your posts on Facebook requires discovering your personal optimal time to post. They suggest the following methods:

• Find the Best Engagement Times with Facebook Page Insights
• Look at Facebook Audience Insights to find the best time zones.
• Test Different Posting Times to Track Your Progress

Later goes on to state that there is a wealth of insightful information about your progress in Facebook Page Insights. This could also assist you in learning when you post most frequently. Identifying when your community is most active will help you determine when it is ideal to post.

• By accessing your Facebook Page and selecting "Insights," you can access this information. You'll discover several areas of your Page Insights on the left side of the user interface, and graphs and diagrams are displayed on the right side.
• Start by scrolling down to the section marked "Your 5 Most Recent Posts." This will provide a chart showing the availability of your followers.
• You can check which days generate the most interaction on your Page by moving your mouse over the dates at the top of the screen.

3) Best Time To Post on Facebook according to Adobe

Adobe emphasizes content quality above all in its findings. They state that in an effort to maintain your social media content calendar, you could end up going overboard and begin creating Facebook posts of inferior quality. If you do, your number of followers will fall off soon. Strive to publish at the moments when your global audience is most likely to interact if you have global customers. It will take some time to sift through your Facebook Insights to find this middle ground.

Image Credit: Adobe

A business should only make one post each day if it has fewer than 10,000 followers. If you post too regularly when your market is smaller, your material ends up clashing with itself.

The following was also discovered:

• The hours of 9 a.m. to 1 p.m. on Tuesday, Wednesday, and Friday are the optimum times to make Facebook posts.
• They also learned that Saturday is the least ideal day for Facebook posting.
• On weekdays, between 1 pm and 3 pm is the optimal time to post on Facebook.
• On weekends, the hours between 8 a.m. and 8 p.m. are the worst for posting on Facebook.

Most international brands publish on Facebook once every day, according to a three-month

Social Bakers survey. An infrequent one-post-a-week blogging schedule may cause some of your community to unfollow you, according to the study. On the other extreme, posting on Facebook more frequently can irritate some people.

4) Best Time To Post on Facebook according to Hootsuite

As per Hootsuite's data, Tuesdays and Thursdays from 8:00 am to 12:00 pm are the ideal times to post on Facebook. According to your follower engagement and historical performance, these timings may fluctuate. Studying the earlier posts you've made should be your next move after determining when your demographic is online. To see the most popular posts for each indicator you monitor, check your social media analytics insights and tools.

From its members to its analytics, Facebook is always evolving. For instance, Hootsuite found that Facebook and other social networking sites have seen increased usage since COVID and the boom in virtual work in 2020. Instead of browsing Facebook during lunch hours, many are now surfing the site during Zoom sessions.

They recommend businesses adapt to the shifting behaviors of their target audience. You may also wish to build a secondary Facebook page for that target if your business has a sizable following in a defined locality. This enables you to write in a language that locals can understand. If your clientele is international, you might think about providing new content frequently. You would require a solid social media scheduling solution in this situation.

With that, we reach the end of the optimal posting hours for LinkedIn, Instagram, Twitter, and Facebook. All these points echo a single sentiment even if they have portrayed varying hours for posting content: always A/B test your posts and figure out your account's posting schedule. Use each platform's analytics and insights page to better understand your audience's preferences and activity timeframes. Lastly, do not underestimate the power of scheduling your posts for the perfect moment as you may end up attaining far more followers than anticipated while doing so.

In Conclusion

These are fantastic posting times to start with if you're new to social media and don't have a lot of previous publishing data or consumer insights to work with. However, they are quite general. You should adjust your posting frequency as your accounts get bigger to better match the habits of your target audience. How much it varies from the ordinary populace would surprise you.

The strategies in this article were used by a number of different social media teams to determine their own optimum posting timings. Learn how to determine the ideal posting times for your audience, sector, and time zone by analyzing your account's specific metrics. It can be challenging to decide when to post something on social media. There is unquestionably more to it than simply reading a few papers and blogs on the subject. Even while these suggestions can offer you a basic notion, if you want to reap the benefits of your business's social media presence, you must be knowledgeable about the best times to post for your particular brand and industry.

Despite the fact that each social network has an upsurge in engagement during particular times and days of the week, you must still customize your strategy for your demographic. If you don't have enough information yet, use this information as a foundation. Once you begin posting frequently and have gathered data, analyze it to learn when your audience is most engaged on the site and what posting pattern they prefer.

You might discover that posting particular content kinds at particular times is more effective. For instance, uploading your clips in the early hours of the day may help them perform well, whereas putting your photographs in the mid-evening may help them perform better. Utilize social media analytics to analyze your own data and learn more about your audience's demographics and online habits.

Examine the content that receives the greatest engagement as well so you can decide where to concentrate your time the most. Test out various posting formats and timings. To avoid uploading during the same hour as all of your rivals and to attract a broad audience, try odd hours and days as well. Finally, keep a close watch on the effectiveness of your postings and keep researching the best posting times for your business.